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Popularity ranking · South Africa

The 100 most popular Personal Cares in South Africa

This curated ranking covers the 100 largest personal cares in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 175 personal cares tracked in South Africa, the 100 ranked here account for the largest measured audience reach. L'Oréal, Nivea and Garnier lead the list with a combined estimated audience of 1.1M people. Across all 100 entries the average audience size is 36k, and the largest, L'Oréal, reaches around 448k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 EVE LOM 601 27.0 100.0% Personal care
77 SkinMedica 598 43.8 91.9% Personal care
78 L'Erbolario 574 31.3 81.0% Personal care
79 Johnson & Johnson 466 35.0 66.4% Personal care
80 Summer's Eve 453 23.1 79.7% Personal care
81 Balea 446 37.6 54.7% Personal care
82 Alterra 438 33.1 75.1% Personal care
83 European Wax Center 393 32.9 83.7% Personal care
84 PCA SKIN 355 41.3 87.7% Personal care
85 Bi-Oil 342 31.0 78.7% Personal care
86 Jan Marini 333 45.3 84.1% Personal care
87 Banila Co. 299 42.9 77.3% Personal care
88 Holika 269 29.6 16.3% Personal care
89 Skin Food 268 35.4 64.1% Personal care
90 Avon Products 259 32.5 90.7% Personal care
91 Decléor 255 42.0 80.3% Personal care
92 Jurlique 245 45.3 72.5% Personal care
93 Simple Skincare 244 34.2 78.3% Personal care
94 Bio-essence 243 34.0 61.5% Personal care
95 Olay 243 36.8 85.3% Personal care
96 Nature Republic 228 36.8 92.1% Personal care
97 Pond's 225 33.6 85.2% Personal care
98 Avalon Organics 183 42.2 90.4% Personal care
99 Rodan + Fields 178 41.6 90.5% Personal care
100 Jeunesse Global 171 45.0 68.1% Personal care

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular personal cares compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest personal care in South Africa?

L'Oréal currently leads with an estimated audience of 448k people in South Africa.

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