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Popularity ranking · South Africa

The 100 most popular Spices in South Africa

This curated ranking covers the 100 largest spices in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 118 spices tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Sugar, Herb and Chili pepper lead the list with a combined estimated audience of 2.4M people. Across all 100 entries the average audience size is 69k, and the largest, Sugar, reaches around 1.1M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each spice, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Whipped cream 62k 34.8 81.4% Spice
27 Jalapeño 61k 33.7 69.3% Spice
28 Cocoa butter 58k 38.0 56.7% Spice
29 Spice mix 54k 39.1 64.8% Spice
30 Vanilla extract 52k 36.7 88.5% Spice
31 Cocoa solids 52k 39.0 50.5% Spice
32 Hot sauce 49k 35.7 58.6% Spice
33 Sambal 47k 38.7 61.0% Spice
34 Maggi 44k 44.0 69.3% Spice
35 Barbecue sauce 41k 42.0 38.7% Spice
36 Sea salt 40k 41.0 58.1% Spice
37 Chili powder 40k 33.1 87.1% Spice
38 Ghee 38k 35.3 36.3% Spice
39 Salt and pepper 34k 37.6 75.7% Spice
40 Curry powder 33k 37.2 65.1% Spice
41 Garlic powder 32k 50.1 76.1% Spice
42 Sesame oil 31k 41.4 72.2% Spice
43 Crème fraîche 29k 43.4 94.6% Spice
44 Beeswax 28k 35.5 87.6% Spice
45 Soy sauce 27k 40.2 77.3% Spice
46 Saffron 24k 39.2 66.2% Spice
47 Canola 24k 39.5 77.7% Spice
48 Fondant 24k 37.8 79.5% Spice
49 Hellmann's and Best Foods 23k 35.2 65.7% Spice
50 Kosher salt 22k 43.3 85.5% Spice

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular spices compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each spice by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spice in South Africa?

Sugar currently leads with an estimated audience of 1.1M people in South Africa.

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