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Popularity ranking · South Africa

The 100 most popular Spirits in South Africa

This curated ranking covers the 100 largest spirits in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 151 spirits tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Hennessy, Johnnie Walker and Smirnoff lead the list with a combined estimated audience of 944k people. Across all 100 entries the average audience size is 37k, and the largest, Hennessy, reaches around 522k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Hennessy 522k 37.4 41.5% Spirits
2 Johnnie Walker 241k 37.2 45.0% Spirits
3 Smirnoff 181k 36.0 52.4% Spirits
4 Tanqueray 174k 36.4 54.1% Spirits
5 Chivas Regal 154k 36.3 48.6% Spirits
6 Glenfiddich 149k 38.0 39.7% Spirits
7 Don Julio 136k 35.2 49.9% Spirits
8 Absolut Vodka 133k 35.1 53.6% Spirits
9 Glenmorangie 133k 37.6 46.5% Spirits
10 SKYY vodka 125k 35.4 52.4% Spirits
11 Bombay Sapphire 122k 38.5 55.7% Spirits
12 Hendrick's Gin 112k 37.1 55.5% Spirits
13 Gordon's Gin 104k 36.9 51.0% Spirits
14 Bacardi 99k 35.5 52.5% Spirits
15 Grey Goose (vodka) 95k 37.8 52.3% Spirits
16 Underberg 79k 42.5 73.2% Spirits
17 Belvedere (vodka) 73k 36.1 55.5% Spirits
18 Jim Beam 71k 35.9 49.8% Spirits
19 Woodford Reserve 67k 36.6 51.5% Spirits
20 Pernod Ricard 65k 32.2 40.3% Spirits
21 Malibu Rum 64k 37.0 53.3% Spirits
22 Monkey Shoulder 63k 37.0 37.3% Spirits
23 Captain Morgan 51k 31.4 48.3% Spirits
24 Beefeater Gin 49k 39.7 57.3% Spirits
25 Southern Comfort 48k 38.7 55.6% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular spirits compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in South Africa?

Hennessy currently leads with an estimated audience of 522k people in South Africa.

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