How to read this list
Rank
Position in the Top 68, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | DData visualization | 64k | 0.6% | 34.8 | 43.0% | Tech trend |
| 27 | EEarpods | 61k | 1.8% | 35.8 | 38.8% | Tech trend |
| 28 | SSimulated reality | 60k | 9.6% | 33.2 | 50.9% | Tech trend |
| 29 | PPredictive analytics | 52k | 0.7% | 35.3 | 49.7% | Tech trend |
| 30 | OOLED | 52k | 0.3% | 40.4 | 39.3% | Tech trend |
| 31 | CChatterbot | 43k | 0.6% | 43.9 | 34.7% | Tech trend |
| 32 | DData recovery | 42k | 0.7% | 42.7 | 36.6% | Tech trend |
| 33 | WWearable computer | 39k | 0.5% | 38.0 | 46.0% | Tech trend |
| 34 | NNeuro-linguistic programming | 34k | 0.5% | 40.2 | 64.5% | Tech trend |
| 35 | BBiohacking | 33k | 0.5% | 41.2 | 60.6% | Tech trend |
| 36 | DDeep learning | 31k | 0.5% | 37.6 | 35.8% | Tech trend |
| 37 | DDual SIM | 28k | 1.2% | 32.1 | 28.6% | Tech trend |
| 38 | VVirtual world | 26k | 0.3% | 38.0 | 32.5% | Tech trend |
| 39 | SSmart city | 21k | 0.3% | 39.0 | 40.3% | Tech trend |
| 40 | DDigital identity | 20k | 3.6% | 46.1 | 45.1% | Tech trend |
| 41 | AAutonomous robot | 20k | 0.8% | 51.5 | 57.4% | Tech trend |
| 42 | CCloud computing security | 19k | 1.1% | 35.3 | 42.6% | Tech trend |
| 43 | AActive noise control | 17k | 0.5% | 39.6 | 0.0% | Tech trend |
| 44 | HHolography | 16k | 0.4% | 40.0 | 52.8% | Tech trend |
| 45 | GGenerative AI | 16k | 0.5% | 36.4 | 50.4% | Tech trend |
| 46 | NNon-fungible token | 13k | 0.2% | 34.7 | 36.5% | Tech trend |
| 47 | EEthical Hacking | 11k | 1.7% | 41.4 | 53.0% | Tech trend |
| 48 | EEdible ink printing | 9.5k | 14.5% | 40.5 | 100.0% | Tech trend |
| 49 | HHumanoid robot | 8.8k | 0.2% | 38.3 | 21.8% | Tech trend |
| 50 | IIndustry 4.0 | 8.7k | 0.5% | 38.0 | 33.4% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular tech trends compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in South Africa?
Cloud computing currently leads with an estimated audience of 1.4M people in South Africa.