How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | BBMW 7 Series | 161k | 1.8% | 34.7 | 29.4% | Car type |
| 77 | RRange Rover Evoque | 158k | 1.5% | 41.3 | 34.7% | |
| 78 | VVolkswagen Passat | 158k | 1.3% | 35.6 | 48.7% | Car type |
| 79 | NNissan X-Trail | 157k | 1.7% | 39.2 | 30.4% | Car type |
| 80 | FFord Mustang (fourth generation) | 157k | 2.3% | 39.5 | 17.4% | Car type |
| 81 | TToyota Supra | 156k | 1.1% | 33.5 | 35.8% | Car type |
| 82 | AAudi Q5 | 155k | 0.7% | 39.2 | 30.6% | Car type |
| 83 | BBMW M5 | 154k | 1.1% | 33.6 | 18.2% | Car type |
| 84 | AAudi A6 | 153k | 0.9% | 37.5 | 30.7% | Car type |
| 85 | CChery Tiggo | 152k | 7.8% | 41.4 | 30.5% | Car type |
| 86 | FFord Figo | 150k | 16.7% | 38.5 | 34.2% | Car type |
| 87 | AAudi A5 | 149k | 1.2% | 38.5 | 29.8% | Car type |
| 88 | BBMW X6 | 147k | 1.1% | 36.5 | 23.7% | Car type |
| 89 | MMitsubishi Pajero | 144k | 1.5% | 37.6 | 38.3% | Car type |
| 90 | HHyundai Venue | 143k | 2.8% | 38.3 | 42.8% | Car type |
| 91 | NNissan GT-R | 141k | 1.0% | 32.5 | 33.1% | Car type |
| 92 | VVolkswagen Up | 138k | 2.2% | 38.8 | 32.3% | Car type |
| 93 | LLamborghini Urus | 137k | 1.1% | 35.5 | 24.0% | Car type |
| 94 | MMercedes-Benz E-Class | 137k | 3.3% | 36.5 | 27.4% | Car type |
| 95 | NNissan Almera | 137k | 3.7% | 39.9 | 30.6% | Car type |
| 96 | KKia Sorento | 133k | 1.0% | 40.0 | 33.1% | Car type |
| 97 | LLand Rover Defender | 132k | 1.8% | 39.9 | 26.3% | Car type |
| 98 | AAudi Q7 | 132k | 1.1% | 39.5 | 31.1% | Car type |
| 99 | HHonda Jazz | 131k | 1.5% | 38.6 | 31.4% | |
| 100 | SSuzuki Celerio | 130k | 5.4% | 42.3 | 40.8% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in South Africa?
Toyota Hilux currently leads with an estimated audience of 866k people in South Africa.