The Challenge
Web3 companies spend aggressively on awareness — but most campaigns reach people who will never convert. Understanding who the crypto audience actually is, what they value beyond returns, and where they overlap with mainstream consumers is the difference between burning budget and building a brand.
How Rascasse Helps
Understand not just wallet holders — but the broader audience interested in Web3 and what else they care about.
Understand who your crypto audience actually is — beyond the hype.
Demographics, values, mainstream crossover. See who is actually reachable and what they care about beyond returns.
See where your brand stands in the crypto landscape
— and how you compare to competitors for audience attention. Track shifts in mindshare across exchanges, protocols, and Web3 brands.
Identify which mainstream audiences are crypto-curious
— and how to reach them before competitors do. Find the segments most likely to convert from mainstream interest to crypto engagement.
What You See
Use Cases
Know the real size of your addressable market — not inflated community metrics, but actual reachable consumers who match the demographic and psychographic profile of crypto buyers.
Choose sponsorship properties based on audience overlap — sports, gaming, music — not just brand association. Prove ROI with real audience data before and after signing deals.
Identify crypto-curious audiences in mainstream segments and design campaigns that bridge the trust gap. Reach people who are interested but haven't yet converted — before competitors do.
Monitor which exchanges and protocols are gaining audience attention — and from which consumer segments. Track mindshare shifts in real time across brands and categories.
Key Services for Crypto
Share of Search across crypto brands and categories. Real-time mindshare monitoring without relying on on-chain metrics alone.
Data-driven sponsorship selection based on audience overlap. Choose sports, esports, and entertainment properties that actually reach your audience.
Crypto messaging that resonates beyond the core community. Audience-specific campaigns for trust, innovation, and mainstream adoption.
Case Study
A crypto exchange discovered through Rascasse that their highest-value prospects overlapped 2.9x with competitive gaming audiences — far more than with traditional sports fans. They shifted sponsorship budget from conventional sports properties to esports tournaments and gaming influencers. The result: 3.2x improvement in sponsorship ROI and a 40% reduction in cost per qualified lead, while reaching an audience that was genuinely engaged with crypto rather than passively exposed.