Rascasse Audience Intelligence

Moby Audience in United States

Moby has an estimated audience of 718K people in United States.

#16among EDM in United States
#6618among people in United States#3670in Music & Radio

The average Moby fan in United States is 40.8 years old, balanced, and lives primarily in California.

By number of fans, Moby ranks #16 among the 258 objects in EDM in United States — 3.6× the group median.

Its fans are 7.1 years older than the group average of 33.7.

Women make up 48.9% of the fan base, 1.3 percentage points more than the group average.

Compared with the other 257 objects in EDM, Moby fans stand out for their interest in Leftfield, Amen and Röyksopp.

Most fans live in California, New York, Florida.

Top affinities include Leftfield, Amen, Röyksopp, with strongest over-indexing on Leftfield (595.16× the country average).

Demographically, the Moby audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Moby fan in United States is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Leftfield.

Category: Music & Radio · Type: Person · Subtype: EDM

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
718K
in United States
Gender
48.9%♀
51.1% male
Age
40.8
average years
Country rank
#29447
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Moby fans

48.9% are female, 51.1% are male, average age 40.8.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Moby audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.8
Estimated audience size718K
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Moby audience in United States
Age bracketShare%
16-2416%
25-3419%
35-4422%
45-5424%
55+19%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Moby audience comes from United States.

Worldwide audience distribution share by country for Moby
CountryShare
Italy32.4%
United States14.7%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Moby fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.87×
02Oregon~10K1.36×
03Arizona~20K1.33×
04Maryland~20K1.33×
05Washington, District of Columbia~2K1.28×
06California~100K1.25×
07Washington~20K1.19×
08Massachusetts~20K1.16×
09Colorado~10K1.16×
10New Jersey~20K1.15×
11Maine~3K1.14×
12Alaska~2K1.13×
13Vermont~2K1.13×
14New Hampshire~3K1.10×
15Montana~3K1.10×
16Florida~50K1.06×
17Virginia~20K1.06×
18Utah~7K1.06×
19Nebraska~4K1.03×
20Minnesota~10K1.02×
21Pennsylvania~30K1.00×
22Illinois~30K0.99×
23Wisconsin~10K0.99×
24Connecticut~8K0.98×
25Idaho~4K0.98×
26Tennessee~10K0.95×
27New Mexico~4K0.95×
28Ohio~20K0.94×
29Missouri~10K0.94×
30Rhode Island~2K0.94×
31Michigan~20K0.92×
32Kentucky~9K0.91×
33Nevada~6K0.90×
34Iowa~6K0.90×
35Texas~40K0.88×
36North Carolina~20K0.88×
37Indiana~10K0.88×
38Hawaii~3K0.87×
39South Dakota~2K0.86×
40North Dakota~1K0.86×
41Kansas~5K0.85×
42Georgia~20K0.84×
43Oklahoma~7K0.84×
44Arkansas~5K0.84×
45West Virginia~3K0.83×
46Delaware~2K0.83×
47South Carolina~10K0.82×
48Alabama~9K0.81×
49Louisiana~8K0.77×
50Mississippi~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Moby, United States
0.75×1.00×1.87×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Moby audience vs. the country average
#·InterestCategoryAffinity×
01LeftfieldMusic & Radio595.16×
02AmenMusic & Radio413.94×
03RöyksoppMusic & Radio395.07×
04WhoresMusic & Radio307.29×
05Thurston MooreMusic & Radio307.29×
06Segunda DivisiónSports263.20×
07Dido (singer)Music & Radio229.60×
08The ProclaimersMusic & Radio217.53×
09Destination XMovies & TV187.64×
10Kim GordonMusic & Radio158.30×
11PogoMusic & Radio154.17×
12Sissy SpacekMovies & TV140.84×
13Mazzy StarMusic & Radio133.76×
14PainMusic & Radio132.39×
15Massive AttackMusic & Radio107.71×
164+Movies & TV94.60×
17Jeff BuckleyMusic & Radio91.78×
18The HivesMusic & Radio73.28×
19OlympicMusic & Radio60.98×
20Nelly FurtadoMusic & Radio55.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Moby audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Moby audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.17×
MindfulnessBALANCE2.06×
Early Adopter MentalityPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Moby audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.17×
Luxury OrientationPREMIUM1.21×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Moby over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/moby-11341” · Methodology