Rascasse Audience Intelligence

Vinted Target Market in United Kingdom

Vinted has an estimated audience of 3.1M people in United Kingdom.

#2among Vintage fashion in United Kingdom
#235among brands in United Kingdom
#136in Fashion & Accessoires

The average Vinted fan in United Kingdom is 36.8 years old, more female, and lives primarily in South East.

By number of fans, Vinted ranks #2 among the 9 objects in Vintage fashion in United Kingdom — 43.8× the group median.

Its fans are 1.4 years younger than the group average of 38.1.

Compared with the other 8 objects in Vintage fashion, Vinted fans stand out for their interest in Smallville, Bohemianism and Sustainable clothing.

Most fans live in South East, East of England, Yorkshire and the Humber.

Top affinities include Acne Studios, Smallville, Bohemianism, with strongest over-indexing on Acne Studios (6.33× the country average).

Demographically, the Vinted audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Travelling.

The typical Vinted fan in United Kingdom is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Acne Studios.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.1M
in United Kingdom
Gender
64.1%♀
35.9% male
Age
36.8
average years
Country rank
#2301
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Vinted

64.1% are female, 35.9% are male, average age 36.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Vinted audience in United Kingdom
MetricValue
Female64.1%
Male35.9%
Average age36.8
Estimated audience size3.1M
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Vinted audience in United Kingdom
Age bracketShare%
16-2431%
25-3420%
35-4415%
45-5415%
55+19%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Vinted audience comes from United Kingdom.

Worldwide audience distribution share by country for Vinted
CountryShare
France20.5%
Italy15.5%
Germany12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vinted customers by region in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~300K1.35×
02West Midlands~300K1.20×
03East of England~400K1.17×
04Wales~200K1.09×
05North East~100K1.04×
06Northern Ireland~90K0.98×
07South West~300K0.95×
08South East~400K0.94×
09Scotland~200K0.93×
10East Midlands~200K0.85×
11North West~200K0.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vinted audience vs. the country average
#·InterestCategoryAffinity×
01Acne StudiosFashion & Accessoires6.33×
02SmallvilleMovies & TV5.72×
03BohemianismFashion & Accessoires4.81×
04Sustainable clothingFashion & Accessoires4.14×
05CC creamBeauty & Wellness3.53×
06Bohemian styleFashion & Accessoires3.01×
07Vintage clothingFashion & Accessoires2.98×
08UniqloShopping2.41×
09Art exhibitionArts & Culture2.39×
10PhilanthropyArts & Culture2.21×
11Donald TrumpPolitics & Society2.20×
12LivemusicMusic & Radio2.02×
13ActivismPolitics & Society2.02×
14Costa CoffeeFood & Beverages2.00×
15Do it yourself (DIY)Home & Garden1.98×
16Contemporary artArts & Culture1.87×
17Fine artBusiness & Career1.86×
18MuseumArts & Culture1.85×
19Organic foodFood & Beverages1.81×
20SupermanMovies & TV1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vinted audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vinted audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.20×
TravellingTHRILL1.65×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vinted audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
SpiritualityBALANCE0.94×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Vinted over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/vinted-10007906” · Methodology