Rascasse Audience Intelligence

Channel 4 Audience Demographics in United Kingdom

Channel 4 has an estimated audience of 11.8M people in United Kingdom.

#5among TV channels in United Kingdom
#21in Movies & TV

The average Channel 4 fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.

Most fans live in South East, North West, Greater London.

Top affinities include Graham Linehan, Channel 4 News, Peep Show (TV series), with strongest over-indexing on Graham Linehan (2.25× the country average).

Demographically, the Channel 4 audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Channel 4 fan in United Kingdom is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Graham Linehan.

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.8M
in United Kingdom
Gender
59.5%♀
40.5% male
Age
43.5
average years
Country rank
#375
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Channel 4

59.5% are female, 40.5% are male, average age 43.5.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Channel 4 audience in United Kingdom
MetricValue
Female59.5%
Male40.5%
Average age43.5
Estimated audience size11.8M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Channel 4 audience in United Kingdom
Age bracketShare%
16-2411%
25-3419%
35-4419%
45-5422%
55+29%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Channel 4 audience comes from United Kingdom.

Worldwide audience distribution share by country for Channel 4
CountryShare
United Kingdom47.7%
United States24.4%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Channel 4 fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~1.5M1.37×
02Wales~700K1.21×
03North West~1.5M1.19×
04South East~2M1.13×
05East Midlands~1M1.11×
06East of England~1M1.08×
07Greater London~1.5M0.98×
08Scotland~900K0.98×
09Northern Ireland~300K0.80×
10North East~400K0.77×
11Yorkshire and the Humber~700K0.75×
12West Midlands~700K0.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Channel 4 audience vs. the country average
#·InterestCategoryAffinity×
01Graham LinehanMovies & TV2.25×
02Channel 4 NewsMovies & TV2.23×
03Peep Show (TV series)Movies & TV2.20×
04Richard AyoadeMovies & TV2.04×
05Mission: ImpossibleMovies & TV1.78×
06HollyoaksMovies & TV1.76×
07Michael PalinMovies & TV1.71×
084oDMovies & TV1.67×
09Earthquake (comedian)Movies & TV1.67×
10Jimmy CarrMovies & TV1.66×
11Jimmy KimmelMovies & TV1.64×
12E4 (TV channel)Movies & TV1.62×
13Jonathan RossMovies & TV1.62×
14Midsomer MurdersMovies & TV1.61×
15David LammyPolitics & Society1.59×
16Alan CarrMovies & TV1.58×
17BBC Radio 6 MusicMusic & Radio1.53×
18The Daily MashNews1.52×
19Sky GoMovies & TV1.51×
20CBBC (TV channel)Movies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Channel 4 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Channel 4 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
SpiritualityBALANCE1.06×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Channel 4 audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Risk AppetiteTHRILL0.91×
TravellingTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Channel 4 over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/channel-4-84567” · Methodology