Rascasse Audience Intelligence

Yorkshire Evening Post Audience Demographics in United Kingdom

Yorkshire Evening Post has an estimated audience of 1.5M people in United Kingdom.

#24among Newspaper in United Kingdom
#162among websites & media in United Kingdom
#58in News

The average Yorkshire Evening Post fan in United Kingdom is 46.3 years old, more female, and lives primarily in Yorkshire and the Humber.

By number of fans, Yorkshire Evening Post ranks #24 among the 741 objects in Newspaper in United Kingdom — 2.7× the group median.

Its fans are 3.3 years older than the group average of 43.0.

Women make up 60.2% of the fan base, 5.5 percentage points more than the group average.

Compared with the other 740 objects in Newspaper, Yorkshire Evening Post fans stand out for their interest in Closer (2004 film), Obsessed (2009 film) and Easy (store).

Most fans live in Yorkshire and the Humber, Scotland, Wales.

Top affinities include The Mirror (1975 film), Closer (2004 film), Heart (novel), with strongest over-indexing on The Mirror (1975 film) (7× the country average).

Demographically, the Yorkshire Evening Post audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Creativity.

The typical Yorkshire Evening Post fan in United Kingdom is more female, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for The Mirror (1975 film).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United Kingdom
Gender
60.2%♀
39.8% male
Age
46.3
average years
Country rank
#5227
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Yorkshire Evening Post

60.2% are female, 39.8% are male, average age 46.3.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Yorkshire Evening Post audience in United Kingdom
MetricValue
Female60.2%
Male39.8%
Average age46.3
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Yorkshire Evening Post audience in United Kingdom
Age bracketShare%
16-247%
25-3414%
35-4417%
45-5426%
55+34%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Yorkshire Evening Post audience comes from United Kingdom.

Worldwide audience distribution share by country for Yorkshire Evening Post
CountryShare
United Kingdom89.5%
United States3.2%
Australia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yorkshire Evening Post fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~900K7.25×
02Northern Ireland~60K1.34×
03Wales~60K0.89×
04Scotland~90K0.75×
05North East~20K0.36×
06East Midlands~40K0.34×
07South West~30K0.26×
08East of England~30K0.22×
09North West~40K0.21×
10South East~40K0.19×
11West Midlands~20K0.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yorkshire Evening Post audience vs. the country average
#·InterestCategoryAffinity×
01The Mirror (1975 film)Movies & TV7.00×
02Closer (2004 film)Movies & TV6.05×
03Heart (novel)Literature6.03×
04Rings of SaturnTravel & Leisure5.97×
05TuesdayKids & Family5.94×
06Exhibition gameGames5.92×
07Haven (TV series)Movies & TV5.12×
08Top-level domainTechnology & Electronics4.97×
09Obsessed (2009 film)Movies & TV4.08×
10WednesdayHome & Garden4.03×
11Short Message ServiceTechnology & Electronics3.37×
12Daily Star (United Kingdom)News3.16×
13WeekBusiness & Career3.14×
14Easy (store)Home & Garden2.99×
15SaturdayHome & Garden2.88×
16YorkshireTravel & Leisure2.49×
17Sky BetGames2.13×
18TK MaxxShopping2.05×
19Daily ExpressNews1.72×
20Daily MirrorNews1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yorkshire Evening Post audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yorkshire Evening Post audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.14×
CreativityOPEN1.08×
Convenience OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yorkshire Evening Post audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.85×
MindfulnessBALANCE0.88×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Yorkshire Evening Post over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/yorkshire-evening-post-46595” · Methodology