Rascasse Audience Intelligence

Fight Club Viewer Demographics in United States

Fight Club has an estimated audience of 3.6M people in United States.

#6among Thriller in United States
#414among movies & series in United States#1170in Movies & TV

The average Fight Club fan in United States is 35.4 years old, more male, and lives primarily in California.

By number of fans, Fight Club ranks #6 among the 65 objects in Thriller in United States — 5.4× the group median.

Its fans are 2.7 years younger than the group average of 38.1.

Women make up 34.4% of the fan base, 12.1 percentage points fewer than the group average.

Compared with the other 64 objects in Thriller, Fight Club fans stand out for their interest in Excitebike, Campagnolo Srl and Helloween.

Most fans live in California, Texas, New York.

Top affinities include Excitebike, Campagnolo Srl, Helloween, with strongest over-indexing on Excitebike (81.05× the country average).

Demographically, the Fight Club audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical Fight Club fan in United States is more male, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Excitebike.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
34.4%♀
65.6% male
Age
35.4
average years
Country rank
#9116
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Fight Club viewers

34.4% are female, 65.6% are male, average age 35.4.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Fight Club audience in United States
MetricValue
Female34.4%
Male65.6%
Average age35.4
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Fight Club audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4419%
45-5417%
55+11%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Fight Club audience comes from United States.

Worldwide audience distribution share by country for Fight Club
CountryShare
United States20.8%
India10.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fight Club fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.32×
02California~500K1.16×
03Colorado~70K1.14×
04Oregon~50K1.12×
05New York~200K1.09×
06Massachusetts~80K1.09×
07Connecticut~40K1.09×
08Washington~90K1.08×
09Arizona~90K1.08×
10Idaho~20K1.07×
11Illinois~100K1.06×
12Nevada~40K1.06×
13New Jersey~100K1.05×
14Missouri~70K1.05×
15Texas~300K1.04×
16Pennsylvania~100K1.04×
17Oklahoma~40K1.04×
18Kansas~30K1.04×
19Indiana~70K1.02×
20Iowa~30K1.02×
21Montana~10K1.02×
22Kentucky~50K1.01×
23North Dakota~8K1.01×
24Virginia~90K1.00×
25Nebraska~20K1.00×
26Rhode Island~10K1.00×
27Washington, District of Columbia~7K1.00×
28Vermont~7K1.00×
29Georgia~100K0.99×
30Michigan~100K0.99×
31Minnesota~60K0.99×
32Ohio~100K0.98×
33New Mexico~20K0.98×
34North Carolina~100K0.97×
35Wisconsin~60K0.97×
36South Dakota~9K0.97×
37Alaska~7K0.97×
38New Hampshire~10K0.96×
39Florida~200K0.94×
40Tennessee~70K0.94×
41Arkansas~30K0.93×
42Maine~10K0.93×
43Maryland~60K0.92×
44Louisiana~40K0.91×
45West Virginia~20K0.90×
46Delaware~9K0.89×
47South Carolina~50K0.86×
48Alabama~50K0.86×
49Mississippi~30K0.82×
50Hawaii~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Fight Club, United States
0.78×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fight Club audience vs. the country average
#·InterestCategoryAffinity×
01ExcitebikeGames81.05×
02Campagnolo SrlSports74.50×
03HelloweenMusic & Radio74.05×
04Age of MythologyGames72.19×
05Across the Universe (film)Movies & TV62.02×
06The Pink PantherMovies & TV53.26×
07Flex WheelerSports49.73×
08Ali (film)Movies & TV27.01×
09Alien (franchise)Movies & TV23.86×
10Snow White and the Seven Dwarfs (1937 film)Movies & TV22.16×
11Misery (film)Movies & TV14.68×
12Avatar (2009 film)Movies & TV14.07×
13Interstellar (film)Movies & TV13.96×
14Source codeTechnology & Electronics8.98×
15Side Effects (2013 film)Movies & TV8.89×
16InceptionMovies & TV8.81×
17Obsessed (2009 film)Movies & TV7.31×
18Stripes (film)Movies & TV5.50×
19SupermanMovies & TV3.44×
20BeautyBeauty & Wellness1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fight Club audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fight Club audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
Design AffinityPREMIUM1.47×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fight Club audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Convenience OrientationPREMIUM0.77×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fight Club over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fight-club-17699” · Methodology