SETTORE
Understand your audience beyond the stadium — across markets, behaviors, and commercial value.
Fan-Intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
La sfida
Sportteams wissen, chi nel Stadion sitzt, ma nicht, chi ihnen digital folgt. Fan bases span 172 countries, yet insights stop at the stadium gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. I team che vincono fuori dal campo sono quelli che comprendono tutta la loro audience — non solo i 50.000 sugli spalti.
So aiuta Rascasse
Comprterminae non nur, chi la vostra Fans sono — bensì dove voi wachsen, quali marchion passen e come voi monetarisieren possono.
Comprterminae dove la vostra Fans sono — e dove voi wachsen possono. Identify high-potential international markets with real demand signals.
Gehen voi su "Fans" oltre. Comprterminae interessi, comportamentosweisen e kommerziellen valore — not just demographics. Know what your audience actually cares about.
Trovate marchion, la effettivamente zu il vostro target passen — basato su echtem sovrapposizione target, non assunzioni.
See It In Action
targetverteilung su 170+ paesi — con affinita, marchion-Fit e crescitassignalen.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Casi d'uso
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Importanti prestazioneen per Sport
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Caso di studio
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.