For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSpanish language | 30M | 22.0% | 39.0 | 53.4% | Language |
| 2 | JJapanese language | 18M | 9.9% | 32.9 | 49.9% | Language |
| 3 | EEnglish language | 17M | 9.5% | 40.3 | 54.5% | Language |
| 4 | AAncient Greek | 16M | 35.8% | 49.2 | 57.6% | Language |
| 5 | IItalian language | 10M | 11.1% | 41.5 | 60.3% | Language |
| 6 | KKorean language | 7.8M | 6.4% | 30.8 | 64.4% | Language |
| 7 | RRussian language | 7.7M | 13.7% | 42.5 | 45.2% | Language |
| 8 | CChinese language | 7.6M | 8.8% | 39.6 | 61.9% | Language |
| 9 | UUrdu | 7.1M | 15.7% | 30.3 | 47.8% | Language |
| 10 | HHebrew language | 6.4M | 19.9% | 46.6 | 54.4% | Language |
| 11 | PPortuguese language | 5.8M | 7.4% | 40.8 | 49.6% | Language |
| 12 | GGreek language | 5.3M | 18.2% | 43.9 | 58.3% | Language |
| 13 | HHindi | 5.3M | 7.3% | 37.0 | 53.8% | Language |
| 14 | GGerman language | 5.1M | 9.4% | 41.1 | 64.8% | Language |
| 15 | SSanskrit | 4.7M | 9.4% | 41.5 | 70.6% | Language |
| 16 | PPunjabi language | 4.4M | 11.7% | 36.9 | 47.4% | Language |
| 17 | TTamil language | 4.4M | 8.1% | 37.4 | 50.6% | Language |
| 18 | FFrench language | 4.3M | 7.1% | 37.7 | 58.4% | Language |
| 19 | AAssamese language | 4.2M | 10.1% | 44.7 | 67.0% | Language |
| 20 | GGermanic languages | 4.2M | 11.2% | 40.8 | 53.9% | Language |
| 21 | PPersian language | 4.2M | 9.5% | 44.2 | 53.4% | Language |
| 22 | RRomance languages | 3.9M | 9.2% | 39.7 | 50.9% | Language |
| 23 | MModern Standard Arabic | 3.5M | 13.8% | 42.3 | 50.8% | Language |
| 24 | BBengali language | 3.5M | 8.0% | 39.2 | 48.8% | Language |
| 25 | TTurkish language | 3M | 5.7% | 40.6 | 58.4% | Language |
| 26 | MMalay language | 3M | 5.1% | 35.9 | 55.3% | Language |
| 27 | TTagalog language | 2.9M | 10.3% | 42.7 | 56.7% | Language |
| 28 | PPolish language | 2.9M | 14.7% | 42.1 | 61.6% | Language |
| 29 | TThai language | 2.8M | 7.3% | 41.0 | 61.3% | Language |
| 30 | UUkrainian language | 2.6M | 13.0% | 38.6 | 30.8% | Language |
| 31 | GGujarati language | 2.5M | 8.8% | 43.4 | 65.3% | Language |
| 32 | VVietnamese language | 2.5M | 10.5% | 44.0 | 51.2% | Language |
| 33 | KKhmer language | 2.3M | 10.7% | 39.4 | 38.8% | Language |
| 34 | KKannada language | 2.3M | 8.9% | 43.8 | 66.8% | Language |
| 35 | TTelugu language | 2.3M | 7.4% | 40.9 | 62.6% | Language |
| 36 | CCanadian English | 2.3M | 12.6% | 44.5 | 55.5% | Language |
| 37 | DDutch language | 2.1M | 10.1% | 43.0 | 57.4% | Language |
| 38 | CCherokee language | 2M | 78.5% | 50.1 | 57.3% | Language |
| 39 | MModern Hebrew | 2M | 30.5% | 48.6 | 51.8% | Language |
| 40 | MMarathi language | 2M | 7.3% | 43.3 | 64.2% | Language |
| 41 | KKurdish languages | 2M | 9.2% | 42.8 | 42.5% | Language |
| 42 | IIrish language | 1.9M | 25.9% | 47.0 | 60.3% | Language |
| 43 | NNavajo language | 1.9M | 74.7% | 50.2 | 57.8% | Language |
| 44 | FFilipino language | 1.8M | 9.9% | 43.4 | 57.8% | Language |
| 45 | GGalician language | 1.7M | 12.0% | 42.8 | 60.6% | Language |
| 46 | IItalic languages | 1.7M | 91.8% | 38.9 | 63.9% | Language |
| 47 | OOld French | 1.7M | 71.4% | 39.9 | 63.4% | Language |
| 48 | HHawaiian language | 1.6M | 58.1% | 44.9 | 61.9% | Language |
| 49 | IIndonesian language | 1.5M | 4.4% | 39.9 | 56.0% | Language |
| 50 | OOjibwe language | 1.5M | 77.5% | 52.0 | 52.3% | Language |
| 51 | SSign language | 1.5M | 18.6% | 40.5 | 66.5% | Language |
| 52 | HHindustani language | 1.3M | 3.9% | 39.2 | 51.1% | Language |
| 53 | IIranian languages | 1.2M | 8.1% | 39.6 | 57.6% | Language |
| 54 | BBiblical Hebrew | 1.2M | 31.5% | 40.8 | 50.0% | Language |
| 55 | MMalaysian language | 1.1M | 6.5% | 33.8 | 57.4% | Language |
| 56 | PPashto language | 1.1M | 19.4% | 44.6 | 41.6% | Language |
| 57 | AAlbanian language | 1.1M | 10.8% | 43.4 | 58.5% | Language |
| 58 | SSerbian language | 1.1M | 7.4% | 40.4 | 53.9% | Language |
| 59 | SSwahili language | 1.1M | 14.8% | 34.3 | 43.3% | Language |
| 60 | CCatalan language | 998k | 6.6% | 39.3 | 52.6% | Language |
| 61 | HHungarian language | 978k | 4.4% | 45.8 | 61.0% | Language |
| 62 | CChoctaw language | 966k | 81.4% | 48.3 | 60.9% | Language |
| 63 | MMāori language | 937k | 14.3% | 38.5 | 52.3% | Language |
| 64 | HHaitian Creole | 910k | 26.8% | 37.2 | 50.7% | Language |
| 65 | BBurmese language | 889k | 8.8% | 41.4 | 57.0% | Language |
| 66 | CCebuano language | 861k | 10.8% | 41.6 | 53.4% | Language |
| 67 | IIndo-Aryan languages | 859k | 3.4% | 37.3 | 41.2% | Language |
| 68 | NNepali language | 857k | 9.0% | 40.8 | 59.1% | Language |
| 69 | LLao language | 785k | 8.5% | 41.0 | 52.7% | Language |
| 70 | SSlovak language | 778k | 9.0% | 44.0 | 60.1% | Language |
| 71 | AAmerican Sign Language | 766k | 31.5% | 35.5 | 72.0% | Language |
| 72 | KKapampangan language | 745k | 12.3% | 40.5 | 49.0% | Language |
| 73 | RRomanian language | 713k | 4.0% | 42.8 | 49.2% | Language |
| 74 | YYoruba language | 704k | 17.4% | 43.1 | 53.1% | Language |
| 75 | MMaguindanao language | 666k | 5.6% | 42.4 | 51.2% | Language |
| 76 | SStandard Tibetan | 613k | 42.7% | 43.8 | 55.3% | Language |
| 77 | AAramaic language | 583k | 18.6% | 41.8 | 58.4% | Language |
| 78 | AArmenian language | 579k | 8.8% | 39.3 | 54.5% | Language |
| 79 | SSardinian language | 577k | 3.1% | 49.1 | 68.0% | Language |
| 80 | CCreole language | 549k | 48.7% | 38.7 | 62.5% | Language |
| 81 | NNorthern Sotho language | 514k | 12.6% | 42.2 | 68.1% | Language |
| 82 | JJamaican English | 455k | 96.1% | — | — | Language |
| 83 | HHmong language | 444k | 5.8% | 34.0 | 51.4% | Language |
| 84 | TTigrinya language | 439k | 11.7% | 38.4 | 52.1% | Language |
| 85 | EEgyptian language | 437k | 8.8% | 43.1 | 49.8% | Language |
| 86 | KKalimba | 423k | 14.1% | 41.1 | 50.2% | Language |
| 87 | SSomali language | 420k | 9.8% | 37.9 | 50.7% | Language |
| 88 | GGarifuna language | 414k | 51.2% | 37.6 | 49.8% | Language |
| 89 | NNorwegian language | 409k | 5.4% | 40.7 | 51.5% | Language |
| 90 | CCroatian language | 377k | 4.4% | 42.1 | 51.5% | Language |
| 91 | IIcelandic language | 376k | 28.9% | 38.9 | 50.2% | Language |
| 92 | HHaida language | 375k | 80.6% | 43.8 | 54.3% | Language |
| 93 | BBerber languages | 372k | 15.0% | 37.8 | 39.5% | Language |
| 94 | SSwedish language | 345k | 3.6% | 43.0 | 55.4% | Language |
| 95 | CCajun French | 340k | 62.0% | 42.3 | 67.6% | Language |
| 96 | SSlavic languages | 327k | 46.8% | 43.8 | 29.5% | Language |
| 97 | IIndo-European languages | 289k | 14.7% | 37.6 | 53.7% | Language |
| 98 | CCeltic languages | 285k | 27.2% | 44.1 | 60.8% | Language |
| 99 | CCzech language | 276k | 4.6% | 42.9 | 48.6% | Language |
| 100 | UUyghur language | 267k | 4.1% | 41.8 | 49.9% | Language |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular languages compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each language by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest language in United States?
Spanish language currently leads with an estimated audience of 30M people in United States.