For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | DDodo (Alice's Adventures in Wonderland) | 17M | 45.7% | 42.5 | 60.5% | |
| 2 | JJuliet | 14M | 32.1% | 36.4 | 76.9% | |
| 3 | Bbanks | 14M | 33.9% | — | — | |
| 4 | MMaster (Buffy the Vampire Slayer) | 11M | 62.5% | 39.3 | 73.7% | |
| 5 | YYoda | 9.3M | 56.7% | 35.1 | 51.0% | |
| 6 | DDarth Vader | 6.8M | 45.5% | 31.6 | 36.0% | |
| 7 | TThor (Marvel Comics) | 6.6M | 40.9% | 31.0 | 44.1% | |
| 8 | GGoku | 6.2M | 29.6% | 24.9 | 35.5% | |
| 9 | MMandalorian | 6.2M | 64.1% | 36.0 | 9.0% | |
| 10 | NNoodle (Gorillaz) | 5.5M | 32.4% | 48.1 | 69.6% | |
| 11 | NNaruto Uzumaki | 5.2M | 51.9% | 24.8 | 40.6% | |
| 12 | BB.A.T. (G.I. Joe) | 4.9M | 40.3% | — | — | |
| 13 | FForce (Star Wars) | 4.5M | 37.5% | — | — | |
| 14 | HHulk (comics) | 4.2M | 36.6% | 29.2 | 46.2% | |
| 15 | PPopeye | 4.1M | 40.5% | 37.3 | 40.2% | |
| 16 | TThanos | 4M | 30.0% | 31.0 | 40.6% | |
| 17 | MMinnie Mouse | 4M | 34.7% | 33.0 | 75.6% | |
| 18 | BBlack Panther (comics) | 4M | 43.2% | 31.2 | 37.1% | |
| 19 | DDoctor Strange | 4M | 31.6% | 26.9 | 42.3% | |
| 20 | LLuke Skywalker | 4M | 48.9% | 31.5 | 45.9% | |
| 21 | RRonald McDonald | 4M | 58.7% | 38.6 | 57.7% | |
| 22 | MMike Wasauski | 3.9M | 93.7% | — | — | |
| 23 | JJ.D. (Scrubs) | 3.9M | 39.0% | — | — | |
| 24 | NNemesis (Resident Evil) | 3.7M | 41.6% | 43.0 | 25.2% | |
| 25 | Ccaptain america | 3.7M | 29.8% | 29.9 | 48.8% | |
| 26 | JJazz (Transformers) | 3.5M | 65.7% | — | — | |
| 27 | SSasuke Uchiha | 3.4M | 35.1% | 24.3 | 41.8% | |
| 28 | HHarley Quinn | 3.4M | 32.5% | 30.1 | 49.2% | |
| 29 | CCharlie Brown | 3.2M | 43.9% | 46.3 | 72.1% | |
| 30 | WWinnie-the-Pooh | 3.1M | 23.2% | 33.5 | 81.0% | |
| 31 | PPower Rangers | 2.8M | 30.2% | 34.4 | 29.9% | |
| 32 | GGohan (Dragon Ball) | 2.8M | 35.0% | 23.9 | 25.2% | |
| 33 | EElizabeth (BioShock) | 2.7M | 93.5% | — | — | |
| 34 | IItachi Uchiha | 2.6M | 36.5% | 24.1 | 30.8% | |
| 35 | EEdna “E” Mode | 2.6M | 85.0% | — | — | |
| 36 | SSith | 2.4M | 56.2% | 30.6 | 30.7% | |
| 37 | LLegacy (Doctor Who) | 2.4M | 42.0% | — | — | |
| 38 | JJon Snow | 2.3M | 42.0% | 34.2 | 55.1% | |
| 39 | DDrop bear | 2.3M | 83.1% | 34.2 | 31.1% | |
| 40 | YYogi Bear | 2.3M | 60.8% | 37.0 | 72.1% | |
| 41 | BBozo the Clown | 2.3M | 92.4% | 45.0 | 66.3% | |
| 42 | RRumble (Transformers) | 2.3M | 35.4% | 51.5 | 62.6% | |
| 43 | WWitch (Buffy the Vampire Slayer) | 2.3M | 45.1% | — | — | |
| 44 | SStar Fire | 2.2M | 94.7% | — | — | Video game |
| 45 | KKratos | 2.2M | 29.9% | 41.7 | 54.7% | |
| 46 | JJohn Locke | 2.2M | 69.5% | 44.8 | 60.2% | |
| 47 | KKakashi Hatake | 2.2M | 40.9% | 24.1 | 29.7% | |
| 48 | AAnna (Disney) | 2.1M | 27.8% | 30.8 | 71.0% | |
| 49 | JJackal (Marvel Comics) | 2.1M | 43.0% | — | — | |
| 50 | CCrystal (comics) | 2.1M | 35.6% | 29.7 | 100.0% | |
| 51 | CChewbacca | 2.1M | 45.5% | 37.1 | 47.4% | |
| 52 | SSophia Peletier | 2.1M | 56.6% | — | — | |
| 53 | LLink (The Legend of Zelda) | 2.1M | 15.7% | 32.6 | 42.6% | |
| 54 | HHan Solo | 2M | 50.8% | 34.3 | 30.8% | |
| 55 | MMonkey D. Luffy | 2M | 36.9% | 23.7 | 31.0% | |
| 56 | VVenom (comics) | 1.9M | 36.9% | 29.9 | 30.3% | |
| 57 | JJanitor (Scrubs) | 1.9M | 43.2% | — | — | |
| 58 | CChi (Chobits) | 1.9M | 75.8% | — | — | |
| 59 | MMario | 1.9M | 30.1% | 32.0 | 43.7% | |
| 60 | HHatsune Miku | 1.8M | 32.1% | 26.7 | 39.6% | |
| 61 | BBubbles (The Wire) | 1.8M | 9.9% | 33.1 | 82.0% | |
| 62 | BBobby Hill (King of the Hill) | 1.8M | 88.0% | 26.8 | 38.8% | |
| 63 | OObi-Wan Kenobi | 1.8M | 50.2% | 34.4 | 29.2% | |
| 64 | BBoba Fett | 1.8M | 52.1% | 33.3 | 34.5% | |
| 65 | AAquaman | 1.7M | 25.4% | 33.0 | 46.5% | Comics |
| 66 | DDestiny (DC Comics) | 1.7M | 44.3% | — | — | |
| 67 | AAlien (franchise) | 1.7M | 30.3% | 37.5 | 41.9% | Video game |
| 68 | CCleveland Brown | 1.7M | 79.5% | 26.5 | 60.7% | |
| 69 | BBlue Beetle | 1.7M | 86.1% | — | — | |
| 70 | PPluto (Disney) | 1.7M | 29.3% | 41.2 | 61.7% | |
| 71 | DDaenerys Targaryen | 1.7M | 40.9% | 36.0 | 56.0% | |
| 72 | RRhea (mythology) | 1.6M | 93.0% | — | — | |
| 73 | PPrincess Leia | 1.6M | 52.0% | 34.1 | 42.8% | |
| 74 | SSheldon Cooper | 1.6M | 30.8% | 38.6 | 57.3% | |
| 75 | HHomer Simpson | 1.6M | 34.9% | 40.2 | 55.0% | |
| 76 | SStanley Tucci | 1.5M | 35.8% | 34.2 | 55.7% | Actor Actress or TV Star |
| 77 | FFerris Bueller (TV series) | 1.5M | 94.2% | 29.3 | 51.4% | |
| 78 | CCrazy Frog | 1.5M | 58.4% | 27.9 | 30.9% | |
| 79 | SSpider-Man (Miles Morales) | 1.5M | 18.5% | 30.5 | 24.1% | |
| 80 | JJack Skellington | 1.5M | 60.3% | 32.0 | 68.4% | |
| 81 | RRhino (comics) | 1.5M | 37.4% | 43.4 | 37.3% | |
| 82 | HHermione Granger | 1.4M | 29.2% | 28.1 | 69.9% | |
| 83 | SStrawberry Shortcake | 1.4M | 48.5% | 37.0 | 67.8% | |
| 84 | MMoses | 1.4M | 30.6% | 41.4 | 57.3% | |
| 85 | AArya Stark | 1.4M | 49.0% | 36.3 | 56.6% | |
| 86 | CCaptain Marvel (DC Comics) | 1.4M | 38.3% | 30.3 | 44.4% | |
| 87 | FFairy godmother | 1.4M | 62.2% | 37.4 | 88.7% | |
| 88 | DDora the Explorer | 1.4M | 25.2% | 36.6 | 61.2% | Animation |
| 89 | MMarvel Legends | 1.4M | 36.3% | 34.2 | 27.7% | |
| 90 | PPinkie Pie | 1.3M | 91.4% | — | — | |
| 91 | MMona Lisa | 1.3M | 23.5% | 38.0 | 68.7% | |
| 92 | VVulcan (Star Trek) | 1.3M | 49.0% | 41.1 | 30.7% | |
| 93 | PPixie | 1.3M | 36.8% | 38.1 | 83.4% | |
| 94 | CCharles Dickens | 1.3M | 25.8% | 42.7 | 59.5% | Author |
| 95 | PPatrick Star | 1.3M | 45.3% | 25.2 | 56.8% | |
| 96 | GGargamel | 1.3M | 26.1% | 34.4 | 53.9% | |
| 97 | BBlack Canary | 1.3M | 59.7% | 35.6 | 42.7% | |
| 98 | WWolverine (character) | 1.3M | 83.4% | 33.6 | 22.5% | |
| 99 | TTyrion Lannister | 1.3M | 33.4% | 34.9 | 51.4% | |
| 100 | BBaba Yaga | 1.2M | 40.7% | 24.0 | 58.7% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fictional characters compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fictional character by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fictional character in United States?
Dodo (Alice's Adventures in Wonderland) currently leads with an estimated audience of 17M people in United States.