PRODUCT

Ops

Operational Intelligence for Strategic Decisions. Four specialized tools that turn audience understanding into measurable business outcomes.

SponsorshipOps · ShareOfSearchOps · TourOps · ScoutOps

Intelligence without action
is just a report.

Insights are only valuable when they drive decisions. But most analytics platforms stop at the dashboard — leaving your team to figure out what to actually do. The Ops suite bridges the gap between audience analytics and day-to-day operations — giving your team tools that directly answer operational questions. No more exporting CSVs and building spreadsheets. Just answers.

Four tools. Four operational answers.

Each Ops tool is purpose-built for a specific operational question — powered by real search and audience data.

SponsorshipOps

Decide which sponsorships to renew, renegotiate or drop — with before/during/after evidence of real brand search impact and AI-powered ROI assessment.

ShareOfSearchOps

Spot competitive threats and market shifts before they hit revenue — with real-time share-of-search tracking, regional breakdowns and seasonality patterns.

TourOps

Plan tours that sell out by matching artist demand to venue capacity — with PreBuzz scoring, route optimization and capacity forecasting across 41+ cities.

ScoutOps

Discover emerging talent before the competition — with cross-platform metrics, historical trends and KPI alerts that surface breakout artists early.

Operational intelligence at a glance.

SponsorshipOps
clients.rascasse.com/sponsorshipops
Sponsorship Impact: [Brand] x Bundesliga
DE All Regions 2025/26
Brand Search
+18%
SoS Gain
+4.2pp
Correlation
R² 0.72
Impact Timeline
Before
12,400
During
14,600
+18%
After
13,800
sustained +11%
TourOps
clients.rascasse.com/tourops
Tour Planning: [Artist] — Germany 2026
DE 41 Cities All Venues
Shows
8
Capacity
94K
PreBuzz
2.4x
Top Matches
Berlin Mercedes-Benz Arena 17K Munich Olympiahalle 15K Hamburg Barclays Arena 13K Cologne Lanxess Arena 18K
Case Study

How a Rights Holder Proved EUR 2.8M in Sponsorship Value with Search Data

A major European football league needed to demonstrate ROI to existing sponsors and attract new ones. Using SponsorshipOps, they measured the search volume impact of each sponsorship deal — proving that their top sponsor gained +22% in brand search during the season, with a strong regional correlation (R² 0.78) between fan density and search lift. The data helped them renegotiate 3 existing deals at +15% premium and close 2 new category sponsors.

+22%
Brand Search
EUR 2.8M
Proven Value
5
Deals Closed