Top 50 Lifestyle cluster em Brasil
Este ranking curado cobre os 50 maiores lifestyle cluster em Brasil, ordenados por tamanho estimado de audiência a partir dos sinais anonimizados de pesquisa da Rascasse. Dos 71 lifestyle cluster medidos em Brasil, os 50 aqui classificados concentram o maior alcance de audiência. Arts and music, Food and drink e Sports lideram a lista com uma audiência estimada combinada de 116,879,162 pessoas. Nas 50 entradas o tamanho médio de audiência é 29,549,669, e a maior, Arts and music, atinge cerca de 39,605,104 pessoas em Brasil. O tamanho de audiência é o número estimado de pessoas únicas em Brasil que interagem com cada lifestyle cluster, calculado a partir da procura de pesquisa. Os rankings refletem sinais de comportamento de pesquisa em Brasil e são atualizados semanalmente.
Ranking
| Posição | Nome | Tamanho da audiência | Quota país | Subtipo | Categoria |
|---|---|---|---|---|---|
| 1 |  Arts and music |
39,605,104 | 4.6% | Lifestyle cluster | Arts & Culture |
| 2 |  Food and drink |
38,965,797 | 4.8% | Lifestyle cluster | Food & Beverages |
| 3 |  Sports |
38,308,261 | 4.5% | Lifestyle cluster | Sports |
| 4 |  Food |
37,833,569 | 4.7% | Lifestyle cluster | Food & Beverages |
| 5 |  Shopping |
37,669,704 | 4.9% | Lifestyle cluster | Shopping |
| 6 |  Consumer electronics |
37,455,299 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 7 |  Reading |
37,238,548 | 5.1% | Lifestyle cluster | Literature |
| 8 |  Movies |
36,072,995 | 4.6% | Lifestyle cluster | Movies & TV |
| 9 |  Sports and outdoors |
35,541,985 | 5.1% | Lifestyle cluster | Sports |
| 10 |  Shopping and fashion |
34,967,066 | 4.2% | Lifestyle cluster | Shopping |
| 11 |  Clothing |
34,360,647 | 4.4% | Lifestyle cluster | Fashion & Accessoires |
| 12 |  Online shopping |
34,175,868 | 4.5% | Lifestyle cluster | Shopping |
| 13 |  Computers |
33,674,829 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 14 |  Business |
33,323,032 | 5.5% | Lifestyle cluster | Business & Career |
| 15 |  Live events |
32,941,259 | 4.0% | Lifestyle cluster | Music & Radio |
| 16 |  Games |
32,653,196 | 4.0% | Lifestyle cluster | Games |
| 17 |  Vehicles |
32,587,812 | 4.3% | Lifestyle cluster | Cars & Mobility |
| 18 |  Entertainment |
32,023,731 | 4.3% | Lifestyle cluster | Movies & TV |
| 19 |  Social network |
30,809,777 | 5.1% | Lifestyle cluster | Internet & Social Media |
| 20 |  Beverages |
30,288,987 | 4.3% | Lifestyle cluster | Food & Beverages |
| 21 |  Personal finance |
30,087,568 | 4.7% | Lifestyle cluster | Business & Career |
| 22 |  Pets |
30,026,209 | 4.1% | Lifestyle cluster | Pets & Animals |
| 23 |  Design |
29,915,338 | 4.7% | Lifestyle cluster | Home & Garden |
| 24 |  Family and relationships |
29,785,875 | 3.6% | Lifestyle cluster | Kids & Family |
| 25 |  Restaurants |
29,275,537 | 3.8% | Lifestyle cluster | Food & Beverages |
| 26 |  Mobile phones |
28,991,813 | 4.9% | Lifestyle cluster | Technology & Electronics |
| 27 |  Family |
28,379,224 | 4.2% | Lifestyle cluster | Kids & Family |
| 28 |  Cooking |
28,214,796 | 4.3% | Lifestyle cluster | Food & Beverages |
| 29 |  Software |
27,436,957 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 30 |  Culture |
26,851,563 | 4.4% | Lifestyle cluster | Literature |
| 31 |  Mobile app |
26,707,880 | 5.7% | Lifestyle cluster | Technology & Electronics |
| 32 |  Cuisine |
26,444,118 | 4.3% | Lifestyle cluster | Food & Beverages |
| 33 |  Alcoholic beverages |
25,887,155 | 4.9% | Lifestyle cluster | Food & Beverages |
| 34 |  Video |
25,656,574 | 4.5% | Lifestyle cluster | Movies & TV |
| 35 |  Nature |
25,630,741 | 4.7% | Lifestyle cluster | Home & Garden |
| 36 |  Outdoor recreation |
25,596,978 | 4.2% | Lifestyle cluster | Sports |
| 37 |  Current events |
25,469,226 | 4.4% | Lifestyle cluster | Arts & Culture |
| 38 |  Photography |
25,324,224 | 4.3% | Lifestyle cluster | Arts & Culture |
| 39 |  Automobiles |
24,934,637 | 4.6% | Lifestyle cluster | Cars & Mobility |
| 40 |  Smartphones |
24,742,145 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 41 |  Business and industry |
24,641,059 | 3.4% | Lifestyle cluster | Business & Career |
| 42 |  Home and garden |
24,617,239 | 3.4% | Lifestyle cluster | Home & Garden |
| 43 |  Social media |
24,273,717 | 4.5% | Lifestyle cluster | Business & Career |
| 44 |  Fitness and wellness |
23,899,444 | 3.2% | Lifestyle cluster | Sports |
| 45 |  Physical fitness |
23,243,279 | 3.9% | Lifestyle cluster | Sports |
| 46 |  Physical exercise |
22,898,297 | 4.0% | Lifestyle cluster | Sports |
| 47 |  Shoes |
22,757,687 | 3.8% | Lifestyle cluster | Fashion & Accessoires |
| 48 |  Real estate |
22,348,061 | 4.6% | Lifestyle cluster | Business & Career |
| 49 |  Televisions |
22,168,208 | 3.9% | Lifestyle cluster | Technology & Electronics |
| 50 |  Technology |
20,780,481 | 4.7% | Lifestyle cluster | Technology & Electronics |
Perguntas frequentes
Como é compilada esta Top 50?
A Rascasse agrega sinais anonimizados de comportamento de pesquisa em Brasil e classifica cada lifestyle cluster pelo tamanho estimado de audiência. Apenas são publicadas listas com pelo menos 5 entidades medidas.
Com que frequência a lista é atualizada?
O ranking é atualizado semanalmente com os dados de pesquisa mais recentes e republicado como página estática.
Qual é o maior lifestyle cluster em Brasil?
Arts and music lidera atualmente com uma audiência estimada de 39,605,104 pessoas em Brasil.
Metodologia
Os tamanhos de audiência são estimados a partir de sinais anonimizados de pesquisa em Brasil. Listas com menos de 5 entradas não são publicadas. Consulta a metodologia para mais detalhes.