BRANCHE
Understand your audience beyond the stadium — across markets, behaviors, and commercial value.
Fan-Intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
Os desafio
Sportteams saber, quem no Stadion sitzt, mas nicht, quem ihnen digital folgt. Fan bases span 172 countries, yet insights stop at the stadium gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. As equipes que abseits do Platzes gewinnen, são diejenigen, os ihre gesamte audiência entender — não apenas os 50.000 em os Raengen.
So hilft Rascasse
Compreenda não apenas, quem sua Fans são — mas sim onde você wachsen, quais marcas passen e como você monetarisieren podem.
Compreenda, onde sua Fans são — e onde você wachsen podem. Identify high-potential international markets with real demand signals.
Vá sobre "Fans" . Compreenda interesses, comportamentosweisen e kommerziellen valor — not just demographics. Know what your audience actually cares about.
Encontre marcas, os realmente para Ihrer audiência passen — baseado em reaism Sobreposição de audiência, não suposições.
See It In Action
audiênciasverteilung sobre 170+ países — com afinidade, marcas-fit e Crescimentossignalen.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Casos de uso
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Principais serviços para Sport
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Estudo de caso
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.