For Sponsorship Sales Teams

Show sponsors, in numbers,
what your audience is worth.

Prove brand fit, audience overlap and regional reach with real behavioral data — instead of the reach charts every rights holder shows.

Trusted by FC BAYERN · SPORTFIVE · BORUSSIA DORTMUND
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The Status Quo

Media kits don't convince
CFOs anymore.

Sponsors no longer ask about reach — they ask about fit: Do we reach our target group with you, and what is it worth to us? If the answer is follower counts and TV contacts, you end up negotiating price instead of value. Renewals drag on. New deals take months.

Stop selling reach. Start proving value.

One Platform, Five Jobs

Everything a sponsorship sales manager does — with data behind it.

1
Know your fans
360° audience picture: interests, demographics, geography.
2
Find sponsors
By industry (800+) or by brand (50,000+), ranked by fit.
3
Pitch with proof
Charts in your club’s design, generated in batch.
4
Activate
Shared passions of fans and sponsor customers as campaign material.
5
Prove impact
Real behavior instead of logo seconds — down to matchday level.
All screenshots below show our demo properties FC Rascasse (GER) and Baltimore Rockfish (USA) — fictional clubs, real platform, real data mechanics.

Use Case 1 · Know Your Fans

A 360° picture of your audience — worldwide.

Which topics do your fans actually care about? What is their demographic profile? Where do they live — by country, region, city, down to postal code level? Rascasse answers this from 500,000+ data points across 200+ countries of real behavioral data. No panels, no surveys, no tracking of your own fans.

Audience Composition — FC Rascasse
clients.rascasse.com/audiences/composition/topics/
Rascasse audience composition dashboard showing top interests and topics of FC Rascasse fans
Demographics — Baltimore Rockfish
clients.rascasse.com/audiences/audience-characteristics/
Age and gender distribution of the Baltimore Rockfish audience

Age & gender, household situation, city types, psychographics.

Geography — FC Rascasse
clients.rascasse.com/audiences/geography/regions/
Regional heatmap showing where FC Rascasse fans are located across Germany

Regional reach down to postal-code heatmaps — the argument for every regional sponsor.

Use Case 2 · Find Sponsors — By Industry

Scan 800+ industries
for whitespace.

The Industry Fit Portfolio maps your audience against the full IAB industry taxonomy: industry groups as interactive bubbles, drill-down into 800+ individual industries, three relevance tiers, and an endemic filter that separates obvious categories from surprising whitespace.

The industry lens is the right tool when the category is bigger than any single brand — think heat pumps or retail banking — or when you want one generic deck to approach every financial services company at once.

Industry Fit — FC Rascasse
clients.rascasse.com/audiences/partnerships-sponsorships/industry-fit/
Industry Fit Portfolio bubble chart mapping 800+ IAB industries against the FC Rascasse audience

Use Case 2 · Find Sponsors — By Brand

50,000+ brands.
Any missing brand in 24 hours.

Partner Discovery ranks every brand in the database by affinity to your audience, audience overlap, year-over-year growth, seasonality, regional strength — and whether it already sponsors a club or league. Filter by strategy: global players, regional champions, high-growth challengers, seasonal brands. Star your A-priorities into a shortlist as you go.

And if the brand you want to pitch isn’t in the database yet: we onboard any brand in the world within 24 hours. You will not find that anywhere else.

Partner Discovery — Baltimore Rockfish
clients.rascasse.com/audiences/partnerships-sponsorships/partner-discovery/
Partner Discovery tool ranking 50,000+ brands by affinity, overlap and growth for the Baltimore Rockfish audience

Which industries and brands fit your audience?

30 minutes, your property as the live example.

Book a demo

Use Case 3 · Pitch With Proof

Decks that argue with data — in your club’s look.

Horizontal charts — audience header, region split, psychographics — tell your property’s story to any sponsor. Vertical charts are built per sponsor: the overlap page shows exactly how many fans you share with one specific brand, and who they are.

Every chart renders in your corporate design — your colors, your look — and exports in batch. Build a complete pitch deck without downloading hundreds of charts by hand.

Sponsor Overlap — FC Rascasse × Brand
clients.rascasse.com/audiences/overlap/
Overlap analysis between the FC Rascasse audience and a sponsor brand audience
Audience Story — Horizontal Charts
clients.rascasse.com/audiences/
Audience header with core metrics and region split for FC Rascasse

The property story: core metrics, regions, psychographics — sponsor-independent.

White-Label — Same Chart, Your Colors
clients.rascasse.com · custom theming
The same Rascasse chart rendered twice: in default colors and in FC Rascasse club colors

One click: every chart in the rights holder’s corporate design.

Use Case 4 · Activate

Give the partnership
a shared story.

Rascasse profiles both sides — your audience and the sponsor’s — plus the overlap: the fans who love both. What excites both audiences becomes activation material: shared topics for co-branded content, shared people as ambassador candidates, shared media channels for joint campaigns, and the regions where both are strong for local activations.

Instead of “logo on shirt”, the partnership gets a data-backed creative brief from day one.

Shared Audience — Baltimore Rockfish × Brand
clients.rascasse.com/audiences/overlap/
Shared interests and audience comparison between Baltimore Rockfish fans and a sponsor's audience

Use Case 5 · Prove Impact

Measure real impact —
not logo seconds.

Logo visibility tells a sponsor they were seen. We show whether fans searched for the sponsor and followed it on TikTok and Instagram — monthly, before / during / after the deal, and broken down to the individual matchday: which game moved the needle most?

Every effect is benchmarked against the sponsor’s competitors, so seasonality and category trends are stripped out. And the same data tells you when to launch a fresh mid-season campaign to re-energize the deal.

Open the live sample report →

Sponsor Impact — FC Rascasse
clients.rascasse.com · sponsor impact report
Share-of-search development of a sponsor before, during and after the sponsorship, benchmarked against competitors
Matchday Drill-Down
clients.rascasse.com · matchday analysis
Matchday-level analysis showing on which game days sponsor interest peaked

Which matchday drove the biggest lift — controlled for opponent strength and weekday.

Renewal Argument

“Search interest in your brand grew measurably among our fans — while your competitors stayed flat.”

That is the sentence that wins renewal negotiations — and it comes straight out of the report.

Beyond Sports

Not just sports. Culture, music, festivals, venues.

The same audience and overlap analysis works for concert halls, festivals, museums and event series — wherever an audience can be measured, sponsorship value can be proven.

Why Rascasse

Most sponsorship tools measure something else.

Logo tracking

measures visibility. We measure effect.

Exposure tools count the seconds a logo was on screen. We show whether anyone actually cared — searched, followed, engaged.

Panels & surveys

ask a sample. We measure behavior at scale.

Modeled full coverage from real behavioral signals instead of what a few thousand respondents say they do.

Social listening

shows conversations. Not your audience.

Knowing what is being talked about is not the same as knowing who your fans are, what they buy, and which brands they love.

Follower statistics

show who follows you. Not who your audience is.

Your commercial audience is bigger than your follower base — and only the audience itself can be matched against 50,000+ sponsor brands.

GDPR by design · No integration project · First report in week one · 200+ countries
Proof

Leading rights holders already sell this way.

FC Bayern, SPORTFIVE and Borussia Dortmund work with Rascasse audience data in partner marketing and sponsorship sales. Explore the anonymized live sample report to see exactly what a sponsor impact deliverable looks like — no NDA required.

Open the sample report See case studies

FAQ

The questions that otherwise land in the sales call.

Is Rascasse GDPR-compliant?

Yes. Rascasse works with aggregated behavioral data — no personal data, no tracking of your own fans, no cookies on your properties. GDPR by design.

We already have social media statistics. Why do we need this?

Followers show who follows you — not who your audience is, what they buy, or which brands they love. Rascasse profiles the audience itself: interests, demographics, regions, and the measurable overlap with any potential sponsor.

How fast can a sponsorship sales team get started?

There is no integration project. Access, an onboarding call, and your first report within the first week. If a brand you want to pitch is missing from the database, it is added within 24 hours.

Does this work outside of sports sponsorship?

Yes. The same audience and overlap analysis works for culture, music, festivals, venues and events — wherever an audience can be measured, sponsorship value can be proven.