Service

Sponsorship for Rights Holders

Sponsorship Intelligence for Rights Holders. Find the brands that match your audience — and prove the value of your partnership.

Audience overlap analysis · Brand matching · Impact measurement

Sponsors don't want reach numbers.
They want proof.

Most sponsorship deals fail not because of lack of interest — but because value isn’t proven. Without clear audience fit and measurable impact, negotiations stall, budgets shrink, and deals fall through.

Stop pitching reach. Start proving value.

Find. Activate. Measure.

A three-phase approach that turns your audience into a data-backed sponsorship revenue engine.

1

Start with your audience

Define the audience you actually deliver — not just your total reach.

2

Understand which brands fit

Identify brands with real audience overlap and commercial relevance.

3

Sell with evidence

Back every pitch with data — and prove why your audience creates value.

Phase 1: Find

Discover which brands
need your audience.

The Sponsoring Partner Finder scans thousands of brands and ranks them by audience overlap, affinity score, and growth trajectory. Every recommendation comes with the data to back up your pitch.

Live Dashboard
clients.rascasse.com/sponsoring-partner-finder
Partner Discovery: UEFA Champions League
Global All Genders 2026
Matching Brands
4,218
Avg. Score
78.3
High Affinity >2.0x
612
BrandAffinityOverlapYoYScore
Rx Rolex Luxury Watches 3.12x 2.4M +9.4% 96
Em Emirates Premium Travel 2.87x 1.8M +6.1% 94
Ps PlayStation Gaming & Entertainment 2.54x 3.1M +14.7% 91
Hk Heineken Beverages 2.31x 2.7M +5.3% 89
Insight

This brand shows strong overlap with your audience

Driver

Driven by shared interest clusters and demographic alignment across key European markets.

Implication

High likelihood of successful partnership and measurable ROI.

Automated Outreach

Data-backed pitches,
generated automatically.

Every potential sponsor gets a personalized pitch built from real audience data. Overlap figures, shared affinities, growth projections — all calculated and formatted into outreach-ready materials.

Auto-Generated Pitch
clients.rascasse.com/outreach/draft

Sponsorship intelligence that closes deals.

Understand not just who to partner with — but how to prove their value.

Data-Backed Pitches

Every sponsorship proposal includes real audience overlap data, affinity scores, and growth projections. No more guessing — brands see the numbers before they sign.

Automated Outreach

Personalized pitch materials generated for each potential sponsor. Specific overlap figures, shared affinities, and audience insights — scaled across hundreds of prospects.

Prove Impact to Sponsors

SponsorshipOps tracks search lift, audience growth, and brand association shifts. Give your sponsors the ROI proof they need for renewals — and their CFOs need for sign-off.

Built for every sponsorship scenario.

New Sponsor Acquisition

Identify brands with real audience fit.

Increase conversion in sponsorship outreach.

Renewal Negotiations

Prove the value of existing partnerships with behavioral impact data.

Strengthen your position in renewal talks.

Category Expansion

Find new verticals with high audience relevance.

Unlock additional revenue streams.

Activation Strategy

Go beyond logo placement. Get strategic recommendations for which audience segments to target, which messaging resonates, and which channels to use for co-branded content.

Case Study

European Sports League Closes €4.2M in New Sponsorship Deals in 6 Months

A major European sports league was struggling to expand beyond their existing sponsor base. Traditional outreach yielded low response rates, and renewal negotiations lacked hard impact data. Using Rascasse's Sponsoring Partner Finder, the league identified 312 new brand partners with high audience overlap. Automated, data-backed outreach drove a 5x improvement in response rates. Within 6 months, 3 new deals were closed worth €4.2M — in categories the league had never targeted before.

312
New Brand Partners Found
€4.2M
Closed in 6 Months
5x
Outreach Response Rate

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