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Digital Footprint · for brands, clubs, agencies and media
Where does interest in your brand come from? Channel by channel.
Search, Instagram, TikTok, YouTube or streaming: Rascasse shows where the interest in your brand comes from, how your share of each channel develops against your competitors, and which public figures follow you. Month by month, against your own competitor set.
- Search, social and streaming in one mix
- Share of each channel
- Public figures who follow you
Used by brands, agencies, media and rights holders
How we read the signals
Your brand against your competitors. In every channel.
We add up the interest in your brand from search, social media and streaming, and compare it with a set of competitors you choose. Every channel gets its own share: your part of the sum of you and your competitors.
- Sources: how the interest splits into search, social media and streaming
- Share of: your share of each channel against your competitors, month by month
- Cultural relevance: which of the best-known public figures follow you, and your rank
What slows you down
Social numbers without context
Millions of followers say little until you see them next to your competitors.
Search, Instagram and TikTok sit in different tools and never add up.
Your growth means little if the category grows faster.
Who follows you matters as much as how many.
Where the interest comes from
Adidas in Germany: 56 % of the interest comes from search, 44 % from social media, led by Instagram with 32 % and TikTok with 12 %. Next to it, every competitor in the same mix.
Your share of every channel, month by month
Among ten sportswear competitors in Germany, Adidas leads on TikTok with 36.6 % and on Facebook with 31.2 %, and gained 6.2 points in search to 26.1 %. On Instagram, Adidas is second behind Nike.
Which public figures follow you
Of the 2,500 best-known public figures in Germany, 87 follow Adidas on Instagram or TikTok, more than any of its ten competitors. Nike follows with 78, Puma with 40.
Rascasse inside Claude, ChatGPT, Copilot and Gemini
Connect Rascasse to your AI assistant through MCP and compare channels in conversation.
- Works with Claude, ChatGPT, Microsoft Copilot, Gemini and other MCP clients
- Any brand, club or artist with a competitor set
- Available as part of your agreement, API included
Adidas against ten sportswear competitors:
| Channel | Share | Rank |
|---|---|---|
| TikTok | 36.6 % | 1 of 9 |
| 31.2 % | 1 of 8 | |
| Search | 26.1 % | 1 of 11 |
| 8.6 % | 2 of 11 |
Adidas leads three of four channels; Instagram is the one where Nike is ahead.
What you get
Your brand in every channel, against the competition
Tracking the whole category in search? See Share of Search & Market Share. Who sets the tone across sectors? See Cultural Relevance.
Start small
Start with a Proof Case
Your brand and up to ten competitors in one market: interest sources, share of every channel and the public figures who follow you. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Channel plans are made once a year. Know your share before the budget is split.
Questions
Before you ask
Which channels?
Search, Instagram, TikTok, YouTube, Facebook, Spotify, Twitch and X, depending on the profiles of a brand and its competitors.
Who are the competitors?
A set you choose, for example the top ten of your category in a country. Every share is your part of the sum of you and that set.
Which public figures?
The best-known public figures of a country on Instagram and TikTok, today the top 2,500 in Germany and the top 5,000 in the United States.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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