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Trend Detection · for brands, agencies, media and rights holders
Real trends, not seasons. Spotted within 24 hours.
The Trend Radar separates recurring seasonal peaks from real trends. Rascasse tracks more than 500,000 keywords, picks up new trends within 24 hours, and sees what influencers start to follow before it goes mainstream.
- 500,000+ keywords
- 24h to a new trend
- Seasonal vs real
Used by brands, agencies, media and rights holders
How we read the signals
Seasonal is not a trend. We tell them apart.
Many topics rise every year at the same time. The Trend Radar compares each topic with its own seasonal pattern, so only real growth counts as a trend.
- Seasonal: recurring peaks, flagged as such
- Real trends: growth beyond the topic’s own pattern
- Tastemakers: new follows by the top 100,000 influencers
What slows you down
Trends that are not trends
Seasonal peaks are mistaken for growth.
Social listening shows what is loud, not what is starting.
One channel, one country.
Trends that have nothing to do with your audience.
What is rising for your audience
Formula One fans in Poland: hundreds of growing topics, the strongest risers, and seasonal topics separated from real growth.
- Growth against the topic’s own season
- Filter by category and type
- Big and small, early and mature
Every spike with its reason
Spikes are matched with 4.1 million events, so you know whether a trend is real or a one-off.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and ask what is trending for your audience.
- Works with Claude, ChatGPT and other MCP clients
- Any audience, any market
- Available as part of your agreement, API included
The fastest risers by search growth:
| Name | Category |
|---|---|
| Volkswagen ID.Polo | car model |
| Timgioh | creator |
| Michael Caines | chef |
A new car launch, a creator and a chef: filter by your audience to see which trends matter to you.
What you get
Trends you can act on
Want to turn trends into content? See Content Strategy & Formats.
Start small
Start with a Proof Case
Your audience in one market: the real trends of the last twelve months and what is rising now. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
A trend is worth most at the start. Spot it before your competitors do.
Questions
Before you ask
How many keywords?
More than 500,000, across all areas of life.
How fast?
New trends appear within 24 hours.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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