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Market Sizing & Potential · for brands, agencies and investors
Know the size of your market. Region by region.
How big is your audience in a country, where does it over- and under-perform, and where are your competitors stronger? Rascasse sizes any market down to cities and postal codes, with market shares up to ten years back.
- Regions, cities, postal codes
- 10 years of market share
- 200+ countries
Used by brands, agencies, media and rights holders
How we read the signals
Your audience against the population. Region by region.
For every region, city and postal code we compare your audience with the population. Above 1.0 your brand over-performs, below 1.0 there is room to grow.
- Reach: how many people of your audience live there
- Affinity: over- or under-performance against the population
- Share: your share against competitors, up to ten years back
What slows you down
Market sizes from the last report
A country number hides where you are strong and where you are missing.
Panels rarely go below region, let alone postal code.
Your size means little without the competitors next to it.
Without the trend you cannot tell growth from noise.
Where your audience lives
Nike in the UK: Greater London leads, followed by the big cities of the North and the Midlands. Every region and city with reach and affinity.
Nike in the UK by region and city.
Down to postcode: where to place outdoor advertising.
Where you win, and where you lose
Head-to-head by region: Nike against Adidas in the UK. Adidas leads in more regions, with Scotland as its strongest win.
- Every region and city, side by side
- Scoreboard of regions won
- Biggest gaps highlighted
Market share over time, and who gains where
Share of search shows your share of demand against competitors, up to ten years back. Regional momentum shows in which regions you gained or lost.
Nike in the UK: −16.3 % over twelve months, 14.8 % share of search.
Nike in Germany: which regions moved, North Rhine-Westphalia first.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and size markets in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any audience, any country, any region
- Available as part of your agreement, API included
Adidas leads in more regions:
| Region | Leader |
|---|---|
| Scotland | Adidas |
| Wales | Adidas |
| West Midlands | Nike |
| Greater London | Nike |
Scotland is Adidas’s biggest lead: a candidate for targeted outdoor and retail activity.
What you get
A market you can plan
Start small
Start with a Proof Case
One market, your brand and three competitors, by region, city and postal code. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Market plans are made once a year. Bring the regional numbers to the next one.
Questions
Before you ask
How far back can we go?
Market shares up to ten years back, depending on the signal.
Which levels?
Country, region, city and postal code where available, in 200+ countries.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.