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Content Strategy, Formats & Messaging · for brands, media and rights holders
Content your audience wants. In the tone it responds to.
Content Spotlights show which formats and themes your audience engages with, the channels show where, and the psychographic profile shows how to say it. Switch demographics, and Gen Z gets a different answer than boomers.
- Formats and themes
- Channels
- Tone by mindset
Used by brands, agencies, media and rights holders
How we read the signals
What they watch. Where. And why. Three questions, one audience.
Formats and themes from behaviour, the channels that carry them, and the values that set the tone, all for the same audience and any slice of it.
- Formats: humour, quizzes, how-to, stories, live
- Channels: where the audience consumes them
- Mindset: values that decide tone and message
What slows you down
Content by gut feeling
Gen Z and boomers get the same post.
What worked for others may not work for your audience.
Great content on the wrong channel.
Words that miss what the audience cares about.
Which content works
Formula One fans in Poland: pranks, practical jokes, quizzes and sketch comedy lead, plus how-to and live formats.
Change the audience, change the answer
Slice by age and gender and every view updates. The psychographic profile turns the audience into a tone of voice.
61 % men; 16–19 over-indexes strongly.
Need for security leads, conservatism cluster on top: reliability over provocation.
The channels that carry it
Media Discovery shows where the audience consumes content, mainstream and niche.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and plan content in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any audience, any slice
- Available as part of your agreement, API included
Strongest formats:
| Format | Note |
|---|---|
| Pranks and sketches | top affinity |
| Quizzes | strong |
| How-to | strong |
Humour first, with a reliable tone.
What you get
Content that lands
Start small
Start with a Proof Case
Your audience in one market, two segments, formats, channels and a tone guide for each. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Content calendars are planned months ahead. Plan with data.
Questions
Before you ask
Can we compare segments?
Yes: switch age, gender or any custom segment and all views update.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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