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International Expansion · for brands, clubs, leagues and artists

Where should you grow next? Every country, one method.

Rascasse measures your audience in 200+ countries with the same method, so markets compare directly. Then we help you enter: the talents, the media mix and the partners for each country.

  • 200+ countries
  • One method
  • Talents and media per country
clients.rascasse.com/country-portfolio
Country portfolio for Nike

Used by brands, agencies, media and rights holders

  • SPORTFIVE
  • DFB
  • FIGC
  • Deutscher Turner-Bund
  • Infront
  • Red Bull
  • Radical Motorsport
  • DreamHack
  • Wizard Live
  • Volkswagen
  • BMW

How we read the signals

The same audience in every country. Directly comparable.

Your audience is measured the same way everywhere: reach, affinity, growth and demographics. So Germany, the US and Indonesia sit on one chart.

  • Reach and share: how big your audience is, and its share of the population
  • Growth: where it grows fastest
  • Demographics: age and gender in every country

What slows you down

Expansion on instinct

Different sources per country

Every market comes with its own study and method.

Big markets by default

Size wins over fit, even where your audience is small.

No entry plan

Knowing where is half the work. Who to partner with and which media to buy is the other.

Studies take months

By the time the study is back, the window has closed.

1The world map

Your potential in every country

The country portfolio places every market by reach against population and growth. Nike: the US is the largest market with 36.4 million people.

  • 128 countries for Nike
  • Reach, share and year-on-year growth
  • Filter by continent
clients.rascasse.com/country-portfolio
Country portfolio for Nike
2Demographics per country

Who your audience is, country by country

The same audience is younger in one country and older in the next, more female here and more male there. The country breakdown shows it side by side.

clients.rascasse.com/country-breakdown
Country breakdown for Nike
3Enter the market

Talents, media and partners for every country

Once you know where, Rascasse shows how: the local talents and creators your audience follows, the media mix and the partners.

Local talentsAthletes, artists and creators per country.
Local media mixTV, radio, podcasts and apps per country.
Local partnersBrands and rights holders that open the market.
Down to the cityWhere to start inside the country.
4Ask in your own words

Rascasse inside Claude and ChatGPT

Connect Rascasse to your AI assistant through MCP and compare markets in conversation.

  • Works with Claude, ChatGPT and other MCP clients
  • Any audience, any set of countries
  • Available as part of your agreement, API included
Claude with Rascasse connected
Where is Nike’s audience largest?
⚙ rascasse · compare_audience_countries · Nike

Nike across markets:

SignalValue
Countries with an audience128
Largest marketUnited States, 36.4M

Size is only one axis: compare reach against population and growth before choosing the next market.

What you get

A shortlist of markets, and a plan for each

One comparison200+ countries on one chart.
Local profilesDemographics and interests per country.
Local facesTalents and creators per market.
Local mediaA media mix for each country.

Start small

Start with a Proof Case

Your audience in five candidate markets, compared, with an entry plan for the strongest one. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.

Entry windows close. Know where your audience already is before your competitors move.

Questions

Before you ask

Which countries?

200+ countries, measured the same way.

Can you help us enter?

Yes: talents, media mix and partners for each country, in the Rascasse Solution or as an Insights Report.

Where does the data come from?

From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.

Is this personal data?

No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards
What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
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