Reach your audience where the fit is strong and the competition is thin.

Rank 100,000+ media channels by how strongly your audience prefers them, from TV and radio to podcasts and apps, and turn the same insight into targeting for paid social and programmatic.

See the 2 use cases Book a 45-minute session

The usual way

Media plans built on reach and habit: the same large channels as last year, bought at the same rising prices.

With Rascasse

Channels ranked by your audience’s preference, mainstream and niche, plus targeting parameters with fewer competing bids.

Use cases

What Media & Activation answers

Each use case has its own page with real examples from the Rascasse Solution.

Which media, podcasts, channels and titles does our audience use?Media Planning100,000+ media channels, from podcasts to TV and apps, ranked by how strongly your audience prefers them.See the use case →

Which interests and keywords should we book on Meta, TikTok and programmatic?Paid Social & ProgrammaticInterests and keywords with high affinity and fewer competing bids, ready for Meta and TikTok.See the use case →

What you take away

Three results you can use

A ranked media mix

TV, radio, podcasts, publishers and apps, ordered by your audience’s preference.

Niche as well as mainstream

Smaller channels with a strong affinity next to the obvious large ones.

Targeting that works harder

Interests and keywords with high affinity and fewer competing bids, ready for Meta and TikTok.

MarketsBrands & Sponsors Agencies Media & Publishers

RolesMedia & Performance

IndustriesFMCG & Food Retail Finance & Insurance Travel & Hospitality Fashion & Beauty

Two ways to get the answer

Do it yourself, or have it done

Do it yourselfRascasse Solution Your team works with the data directly: any audience, any market, as often as the question comes up, with results as charts and data exports.How access works → Done for youInsights Reports Our team runs the analysis and presents findings, a recommendation and the data behind them to the people who decide.How reports work →

Not sure yet? Start with a Proof Case: one question, one market, a fixed price.

FAQ

Questions we hear

Does Rascasse buy media?

No. Rascasse shows where your audience is and what it responds to. Your team or your agency books the media.

Are new media channels added?

Yes. A new channel can be added within 24 hours, with its own audience profile.

Do the areas need separate tools?

No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.

Combine with

The other seven areas

Same data, same audiences: results from one area carry over into the next.

Audience IntelligenceMarkets & LocationsBrand & Market ShareTrends & ContentTalent & CreatorsSponsorship & PartnershipsLive, Events & Tickets

Next areaTalent & Creators →Find and value the right people for your brand.