Rascasse› Comparison

Category overview

Audience Intelligence Providers Compared

Eight providers that get named when someone asks where to get audience data — set against each other on the criteria that actually decide a purchase. Every figure is the provider's own published claim, with the source given.

The providers on this page are not substitutes for one another, which is the single most useful thing to know before comparing them. They divide into four groups by method, and the group decides what kind of question the provider can answer at all.

  • Panel and survey research — YouGov, GWI, Kantar, NIQ/GfK. A recruited sample is asked questions; results are weighted to represent a population. The only method that can measure attitudes and stated motivation.
  • Sponsorship measurement — Nielsen Sports. Exposure detection and media valuation for sponsorship, with fan research alongside it.
  • Listening and monitoring — Meltwater, Audiense. Public social and media activity, analysed for conversation and social audience structure.
  • Behavioral audience intelligence — Rascasse. Observed behavior across search, social, events and sponsorships, aggregated into per-market audience profiles at fine geographic resolution.

The comparison

Figures are each provider's own published claims, retrieved 13 September 2026. Blank cells mean the provider does not publish a figure for that criterion — not that the capability is absent. Sources are listed below the table.
ProviderMethodCoverage (provider's own figure)Update frequencyFinest geographic levelSponsorship moduleAccessProfiles publicly viewable
RascasseObserved behavioral signals (search, social, events, sponsorships, points of interest)500,000+ entities, 31 built-out markets, 8 languagesMonthlyPostal codeYes — partner discovery, fit and impact measurementWeb, API, MCP (where contracted)Yes, without login
YouGovOnline panel, continuous survey30 million+ panel members, 49 markets, 2 million+ datapointsCollected daily, refreshed weeklyMarket / regionYes — YouGov SportWeb, API, activation integrationsNo
GWIOnline survey research2 million+ interviews annually, 50+ markets, 35 billion datapoints annually4 waves per yearMarket / regionYes — sports and sponsorship modulesWeb, API, integrationsNo
Nielsen SportsExposure detection and media valuation, plus fan researchNo market count published; US Sports Fan Insights covers 8 US leaguesCampaign and season cyclesMarketYes — this is the core offeringManaged service and platformNo
KantarPanel, survey and brand trackingNot compared here — no figure retrievedWave-basedMarket / regionYes — sponsorship and brand studiesManaged service and platformNo
NIQ / GfKRetail measurement, consumer panel and geomarketing dataNot compared here — no figure retrievedWave-based and continuous, by productPostal code (geomarketing products)LimitedManaged service and platformNo
MeltwaterMedia monitoring and social listeningNot compared here — no figure retrievedContinuousMarketLimitedWeb, APINo
AudienseSocial audience segmentation from public social dataNot compared here — no figure retrievedOn demandMarket / cityNoWeb, APINo

Sources, retrieved 13 September 2026: YouGov Profiles · GWI · Nielsen Sports. Rascasse figures are our own published coverage. Where a provider publishes no comparable figure, the cell says so rather than carrying an estimate — we do not measure other providers' products.

What separates the groups in practice

  • Attitudes versus behavior. Panel providers can tell you why someone says they chose a brand. Behavioral providers cannot, and should not claim to. If the decision depends on motivation, a panel is the right instrument.
  • Resolution. Panel sample sizes support national and often regional reporting. Below that, cells become too thin to be stable. Behavioral methods hold up at city and postal-code level, which is where site selection, out-of-home and regional testing actually happen.
  • Cadence. Four waves a year answers strategic questions well and in-market questions badly. Continuous or monthly measurement is the opposite.
  • Breadth of entity coverage. Panel questionnaires can only ask about brands someone decided to include. Behavioral coverage extends to any entity with observable activity, including the ones nobody thought to put in a questionnaire.
  • Verifiability. Most providers' underlying profiles are behind a login, which means a claim in a deck cannot be checked by the person receiving it.

Choosing by question, not by provider

  • "Why do people choose our competitor?" — Panel research. No behavioral source contains a stated reason.
  • "Which properties fit our audience, across the whole market?" — Behavioral, because the shortlist has to be drawn from every entity rather than from a questionnaire's brand list.
  • "Which postal codes should this campaign run in?" — Behavioral or geomarketing data; panel samples do not reach that level.
  • "What is our sponsorship exposure worth?" — Sponsorship measurement providers, for exposure. Pair it with a demand measurement, because exposure is not response.
  • "Has brand perception shifted since the campaign?" — Brand tracking, which is a panel discipline.
  • "Is demand for our brand growing relative to the category?" — Share of search, measured continuously.

The honest summary

There is no provider on this list that covers every question, and any comparison claiming otherwise is selling. Most serious audience programmes end up combining a panel source for attitudes with a behavioral source for reach, geography and partner selection. The useful decision is which of the two is missing today.

Direct comparisons

Detailed side-by-side pages for the three providers we are most often compared against:

Related pages