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Matchday OOH · for clubs, venues, events and their outdoor partners
Your posters, where your fans live.
Where around your stadium should the posters go? Rascasse ranks the postcodes in your stadium’s catchment, the whole home city and the area around it, by reach and affinity of your audience, and shows where local rivals are stronger, with postcode data where available.
- 108 postcodes around the Volksparkstadion
- Reach and affinity per postcode
- Local rivals compared
Used by brands, agencies, media and rights holders
How we read the signals
Your fans. Postcode by postcode. Against the rivals next door.
We take your club’s or venue’s audience, place it in the postcodes around the stadium and compare it with the population and with local rivals.
- Reach: the people of your audience in each postcode
- Affinity: against the population, so 6.1x means six times as likely
- Rivals: each team against its own median in the catchment
What slows you down
Posters placed by habit
Last year’s billboard list is booked again.
The whole city is treated as fan territory.
Another club may be stronger in the district you book.
A poster plan without data is hard to defend with partners.
Which postcodes to book
Around the Volksparkstadion, the catchment covers 108 postcodes: all of Hamburg and the area around it, each with its distance to the stadium in km. 45 of them are priority postcodes, with reach and affinity at or above the median. Pinneberg-Nord, Farmsen-Berne and Horn lead by reach; 21079 Harburg has the highest affinity, 15.1x.
- Reach and affinity per postcode
- Priority where both are at or above the median
- Distance to the stadium in km
Where the rivals next door are stronger
FC St. Pauli is stronger in 21 postcodes, above all in Altona-Altstadt, Ottensen and Bahrenfeld. Teams from other sports count too, and each team is measured against its own median, so a big club does not lead on size alone.
Rivals from further away
Add teams with postcode data in the catchment. FC Bayern Munich is stronger in 21 postcodes in Hamburg, above all in Horn, Harburg and Wilhelmsburg.
Rascasse inside Claude and ChatGPT
Connect Rascasse through MCP to Claude, ChatGPT or other MCP clients and plan outdoor in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Represented clubs and venues
- Available as part of your agreement, API included
The strongest postcodes:
| Postcode | Affinity |
|---|---|
| 25421 Pinneberg-Nord | 13.4x |
| 22159 Farmsen-Berne | 7.4x |
| 22111 Horn | 5.9x |
Start with the priority postcodes, and look at Altona and Ottensen, where FC St. Pauli is stronger.
What you get
A poster plan built on your fans
Start small
Start with a Proof Case
Your stadium, the postcodes around it, the priority list and the local rivals, ready for the media plan. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Outdoor space is booked early. Choose the postcodes with data.
Questions
Before you ask
Which clubs and venues?
Teams, stadiums and events with a home venue in our stadium data, more than 1,000 stadiums and arenas in 55 countries, with postcode data where available.
How is a rival compared?
Each team is measured against its own median in the catchment, so a smaller club can lead in its home districts. An index of 1.25 or more means the rival is stronger.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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