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Retail
Open where your customers are. Speak how they think.
Retailers and shopping centres use Rascasse to plan locations, target postal codes, plan outdoor and media, and track their share against competitors.
Sample data
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
Challenges in Retail
The challenges we hear most
Location risk
A new store is a ten-year bet.
Footfall is not fit
Many people pass, few are customers.
Local competition
Who wins in which city?
Tenant mix
Which brands does the neighbourhood want?
Rising media cost
Local campaigns waste reach.
Online pressure
Why should people come?
Use cases
What Rascasse does in Retail
Each use case has its own page with real examples from the Rascasse Solution.
Location PlanningCompare sites by audience, down to postal code.See how →
Local Targeting & OOHProfile postal codes and plan outdoor.See how →
Competitive IntelligenceSee who wins in which city.See how →
Market Sizing & PotentialSize demand region by region.See how →
Media PlanningFind local and national media that fit.See how →
Share of Search & Market ShareTrack your share of demand.See how →