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Cultural Relevance · for brands, agencies and rights holders
Who follows the people everyone follows?
Rascasse tracks the 100,000 most influential people worldwide on social media: whom they follow, which brands they care about, which clubs, artists and formats they watch. So you see what is culturally relevant, early, and how relevant your own brand really is.
- 100,000 influencers worldwide
- Instagram and TikTok
- Monthly updates
Used by brands, agencies, media and rights holders
How we read the signals
Culture starts with a follow. We count them.
When an athlete follows a brand, an actor follows a club or a rapper follows an athlete, that is a signal of relevance. Across 100,000 influential people it becomes a map of who matters to whom.
- Who follows whom: brands, people, clubs, leagues, events and media.
- By sector: sport, music, film and TV, fashion, creators, politics, business.
- Over time: who gains and who loses relevance, month by month.
What slows you down
Followers tell you reach. Not relevance.
A brand can have millions of followers and still mean little to the people who set the tone.
By the time a trend shows up in surveys and sales, the tastemakers moved on long ago.
Cooperation partners are picked by size, not by who they listen to and what they care about.
Sport, music, film and fashion are tracked separately, but culture moves between them.
How relevant is your brand to the people who matter?
See how many influential people follow your brand, from which sectors, and how you compare with your competitors. In the German pilot, adidas and Nike lead among athletes, followed by Rolex and Red Bull.
- Followers by sector and country
- Your brand against any competitor
- Gains and losses month by month
Which clubs reach the celebrities?
For rights holders: how culturally relevant is your club compared with others, and through whom? Borussia Dortmund is followed by 75 of Germany’s top 1,000 public figures, far ahead of every other club.
- Relevance beyond the stadium
- Which celebrities follow you, and which follow your rivals
- A cultural argument for sponsors
What the tastemakers watch next
New formats show up in the follow network long before they show up in viewing figures. The Icon League is followed by 21 public figures, 17 of them from outside sport. The DFB women’s team reaches more of them than the Bundesliga.
- Rising brands, people and formats
- Crossovers between sport, music and entertainment
- Early signals for content and partnerships
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and ask about cultural relevance in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any brand, person, club or format
- Available as part of your agreement, API included
The new formats punch above their weight:
| Format | Followers | From outside sport |
|---|---|---|
| Icon League | 21 | 17 |
| DFB women’s team | 62 | 41 |
| Bundesliga | 61 | 23 |
Two thirds of the DFB women’s team’s celebrity followers come from outside sport, against little more than a third for the Bundesliga. The Icon League is even more extreme: a way into music, TV and creator circles.
What you get
Relevance you can see and use
Start small
Start with a Proof Case
Your brand or property, its cultural relevance in one market against three competitors, and the people and formats that matter. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Culture moves fast. Know who is relevant before your competitors sign them.
Questions
Before you ask
Whom do you track?
The 100,000 most influential people worldwide on social media: athletes, artists, actors, creators, journalists, politicians and business leaders, selected by their audience in each country.
What exactly do you measure?
Whom they follow on Instagram and TikTok: brands, people, clubs, leagues, events and media. Aggregated into who is relevant to whom.
Can we see our competitors?
Yes. Your brand’s cultural relevance is shown next to any competitor, by sector and country.
How often is it updated?
Monthly, so you can see who gains and who loses relevance over time.
Is this personal data?
We only use public follow relationships of public figures and report them aggregated, by sector and country.
How do we start?
With a Proof Case: your brand or property, its cultural relevance in one market against three competitors, at a fixed scope and price.
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