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Segmentation & Personas · for brands, agencies and insights teams
Any segment you can describe. Including the ones you already have.
Build segments from 500,000+ data points, or bring your existing segmentation and keep working with it. Every segment gets a full profile, a persona, its own media mix and its own talents, ready within 24 hours and comparable across 200+ countries.
- Your own segments integrated
- 100K+ data points each
- 24h to a new segment
Used by brands, agencies, media and rights holders
What slows you down
Segments that nobody can use
The segmentation was expensive, but it sits in a PDF. Nobody can use it in daily planning.
Every provider brings its own clusters, so your own segments get lost along the way.
Personas are written once, from interviews. They are never checked against behaviour.
Comparing a segment across countries means a new study every time.
How it works
Build new segments, or keep yours
Segments are built from behavioural signals, so any definition works, from a mass market to a sharp niche.
Several audiences on one cultural map
The Cultural Map places any set of audiences on twelve cultural segments, value orientation against life stage. Click a segment and every audience is ranked by share, people and affinity.
Sensible Pragmatists in Germany: Dacia leads with 1.78× affinity, Volkswagen sits in the middle (1.15×), Porsche is below average (0.89×).
A Perfect Day for every segment
The Perfect Day turns a segment into a person: the typical member, what drives them and what they love, from cars and sport to media and food. Built from data, not from interviews, and updated every quarter.
- Meet Christian: 38, from Germany, the typical Porsche enthusiast
- Power, thrill and premium are his strongest drivers
- Each story backed by the brands and topics behind it
Every segment gets its own plan
Because each segment is a full audience, everything else in the Rascasse Solution works for it too.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and work with your segments in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Your own segments available by name
- Available as part of your agreement, API included
Among the Sensible Pragmatists, a conservative, practical segment:
| Brand | Share | Affinity |
|---|---|---|
| Dacia Sandero | 16.7 % | 1.78× |
| Škoda | 11.7 % | 1.25× |
| Volkswagen | 10.8 % | 1.15× |
| BMW | 9.6 % | 1.02× |
| Tesla | 8.9 % | 0.94× |
| Porsche | 8.4 % | 0.89× |
Volkswagen sits between the value brands and the premium brands. Dacia owns this segment; BMW, Tesla and Porsche are below average in it.
Start small
Start with a Proof Case
Two or three of your segments rebuilt, profiled and compared, each with a persona and a media mix. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Your segmentation is only worth what your teams can do with it. Bring it to life before the next planning round.
Questions
Before you ask
Can you rebuild our existing segmentation?
Yes. We map your segments to behavioural building blocks and set them up in the Rascasse Solution, so your teams keep the names and logic they already use, now with live data.
How many segments can we have?
As many as you need. Each segment is a full audience with 100,000+ data points.
How fast is a new segment ready?
Usually within 24 hours.
What is the Cultural Map?
A map of twelve cultural segments, from value orientation to life stage, built from behaviour. It shows where any set of audiences sits and ranks them by share, people and affinity.
What is a Perfect Day?
A persona built from data: the typical member of an audience, with the interests, brands and habits that drive them, written out as a story.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: aggregated and anonymous, no panels, no questionnaires.
How do we start?
With a Proof Case: two or three of your segments rebuilt, profiled and compared, at a fixed scope and price.
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