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Local Targeting & OOH · for brands, agencies and rights holders
Every postal code has a personality. Up to 10,000 data points each.
Rascasse profiles postal codes like audiences: interests, brands, values and media, up to 10,000 data points per postal code. So outdoor and local campaigns go where your audience is, with the message it wants to hear.
- Up to 10,000 data points per postal code
- Psychographics per area
- Media per area
Used by brands, agencies, media and rights holders
How we read the signals
A postal code is an audience. We profile it like one.
For each postal code we read what the people living there search, follow, watch and listen to, against the national average.
- Interests and brands: what the area over-indexes on
- Values: the psychographic profile of the area
- Media: the channels strong in the area
What slows you down
Posters placed by price and traffic
Footfall says nothing about who passes.
The same creative in every district.
Agencies cannot show why a site fits the brand.
Regional stations and titles stay outside the plan.
Where your audience lives
Postal-code distribution for any audience: where it concentrates and where affinity is highest.
What the area cares about
10019 Manhattan as an example: its interests and brands, and its psychographic profile with indulgence and premium on top.
The brands, media and topics the area over-indexes on.
Indulgence 6.5×, premium cluster leads.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and plan local campaigns in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any postal code, city or region
- Available as part of your agreement, API included
The strongest traits:
| Trait | Index |
|---|---|
| Indulgence | 6.5× |
| Premium cluster | 3.5× |
Speak to treat and quality, not to price.
What you get
Local campaigns that fit
Start small
Start with a Proof Case
Your audience in one city, the top postal codes, their profiles and a site list for outdoor. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
OOH space is booked early. Choose the sites with data before the best ones are gone.
Questions
Before you ask
How detailed is a postal code?
Up to 10,000 data points per postal code, depending on its size and the market.
Which countries?
Postal-code data is available where the data allows; ask us for your markets.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.