Market reports bought country by country, each with its own method, its own date and its own definitions.
One method for every country, region and city, down to postal code where available.
Use cases
What Markets & Locations answers
Each use case has its own page with real examples from the Rascasse Solution.
How big is a market or an audience, really?Market Sizing & PotentialThe size of your market by region, city and postal code, against the population and your competitors.See the use case →
Where abroad is the demand, and which market should we enter next?International ExpansionEvery country measured with the same method: size, profile, media and partners for the next market.See the use case →
Where should we open, play or host?Location PlanningSites compared by the audience around them: catchments, postal codes, profiles and local media.See the use case →Example insideWho lives around our stadium, and what do they want on matchday?Stadium & MatchdayYour fans in the cities around the stadium, and the food, drinks and experiences they respond to.See the use case →
Where does our audience live, by postal code and city, and where do we put our posters?Local Targeting & OOHPostal codes profiled like audiences, with up to 10,000 data points each, for outdoor and local campaigns.See the use case →What you take away
Three results you can use
Where your audience is over- or under-represented, against the population and your competitors.
Countries ranked by size and fit, with the media and partners to enter them.
Sites and postal codes profiled like audiences, for stores, venues and outdoor campaigns.
Two ways to get the answer
Do it yourself, or have it done
Not sure yet? Start with a Proof Case: one question, one market, a fixed price.
FAQ
Questions we hear
How granular is the data?
Countries, regions and cities, and postal codes where available, with up to 10,000 data points per postal code.
Can we compare countries directly?
Yes. Every country is measured with the same method, so a result for Poland can sit next to one for the UK.
Do the areas need separate tools?
No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.
Combine with
The other seven areas
Same data, same audiences: results from one area carry over into the next.