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Tour Planning · for promoters, agencies, labels and artists
Play where the fans are. And book the right size.
TourOps measures an artist’s demand in every city: search volume, Spotify, Instagram and TikTok reach, and the share of global demand per country. Then it scores venues against it, so you book the right city and the right capacity.
- Demand per city
- Venue scoring
- Sell-out forecast
Used by brands, agencies, media and rights holders
How we read the signals
The artist’s fans. The city. Demand meets capacity.
For each city we compare the artist’s demand with the venues available, so the capacity fits the audience.
- Demand: search, streaming and social per city
- Share: the country’s share of global demand
- Venues: capacity scored against demand
What slows you down
Tours routed on habit
Demand moved, the routing did not.
Half-empty arenas or sold out in minutes.
Streams are not ticket demand.
Which countries really want the artist?
From artist to shortlist
Enter the artist, set the capacity range and pick the cities. TourOps scores every venue against the artist’s demand.
- Search, Spotify, Instagram and TikTok
- Capacity filter (min/max)
- Cities and countries compared
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and plan tours in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Germany, Austria, Switzerland and the US
- Available as part of your agreement, API included
Demand profile:
| Signal | Value |
|---|---|
| Searches, last 12 months | 867K |
| Share of global demand | 8.1 % |
| Peak | July 2023, 450K |
| Year on year | −33 % |
Strong but past its peak: plan stadiums carefully, and check Austria and Switzerland too.
What you get
Tours that sell
Programming a venue instead? See Event & Venue Programming.
Start small
Start with a Proof Case
One artist, one country, a venue shortlist with demand and capacity scores. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Tours are routed a year ahead. Route them on demand.
Questions
Before you ask
Which markets?
Germany, Austria, Switzerland and the United States today, more on request.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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