Home / Roles

By role

What Rascasse does for your team

Partnerships, marketing, insights, media, ticketing, strategy and talent teams use the same data for different jobs. Choose yours.

Partnerships & SponsorshipBring the partner who has a reason to sign.See the role →Marketing & BrandKnow your customers beyond the obvious.See the role →Insights & ResearchAnswer the question before the survey is in the field.See the role →Media & PerformanceReach your audience where the fit is strong and the competition is thin.See the role →Ticketing & VenuesFill every seat with people who want to be there.See the role →Strategy & LeadershipDecide where to grow, with numbers you can defend.See the role →A&R & TalentFind them early. Follow every step.See the role →

Team by team

What each team takes away

The same data answers different questions in partnerships, marketing, insights, media, ticketing, strategy and talent.

Partnerships & Sponsorship

Partnership, sponsorship and commercial teams use Rascasse to find the right partners, pitch with numbers the other side can check, activate deals and prove what they delivered at renewal.

What we hear most

  • Shortlists from memory
  • Pitches without proof
  • Renewal talks
All of it for Partnerships & Sponsorship →

Marketing & Brand

Marketing and brand teams use Rascasse to understand their customers in every part of their lives, track their share of demand, find creators and partners, and plan content that fits.

What we hear most

  • Customers you only know from your own data
  • Brand share
  • Rising media cost
All of it for Marketing & Brand →

Insights & Research

Insight, research and BI teams use Rascasse as a fast, behaviour-based source next to their panels: any audience in 24 hours, any market with the same method, down to postal code.

What we hear most

  • Speed
  • Say–do gap
  • Comparability
All of it for Insights & Research →

Media & Performance

Media, performance and programmatic teams use Rascasse to choose channels, find interests and keywords with high affinity and fewer competing bids, plan outdoor by postal code and time their campaigns.

What we hear most

  • Everyone bids on the same interests
  • Channel choice by habit
  • Local waste
All of it for Media & Performance →

Ticketing & Venues

Ticketing, venue and live teams use Rascasse to find the audience for their tickets, programme the calendar, route tours, sell premium seats and put the marketing where the fans live.

What we hear most

  • New ticket audiences
  • Empty dates
  • Rising cost per ticket
All of it for Ticketing & Venues →

Strategy & Leadership

Strategy and leadership teams use Rascasse to size markets, compare countries and cities, see the whole category and spot trends early, with one method in 200+ countries.

What we hear most

  • Where to grow next
  • One method everywhere
  • Competitors
All of it for Strategy & Leadership →

A&R & Talent

A&R, scouting and talent teams use Rascasse to spot artists, athletes and creators before they are obvious, follow their audience with alerts, and show partners what a talent is worth.

What we hear most

  • Too late
  • Streams and followers
  • Fit
All of it for A&R & Talent →

Roles × areas

Where each team starts

Which solution areas each team works with, by number of use cases.

AudienceMarketsBrandTrendsMediaTalentSponsorshipLive
Partnerships & Sponsorship·····1Talent & Creators: Athlete & Player Value4Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Activation, Sponsorship Impact, Brand Partnerships & Co-Branding1Live, Events & Tickets: Hospitality & Premium Sales
Marketing & Brand3Audience Intelligence: Audience Profiling, Segmentation & Personas, Cultural Relevance·1Brand & Market Share: Share of Search & Market Share2Trends & Content: Trend Detection, Content Strategy & Formats·1Talent & Creators: Talent & Creator Matching1Sponsorship & Partnerships: Brand Partnerships & Co-Branding·
Insights & Research2Audience Intelligence: Audience Profiling, Segmentation & Personas2Markets & Locations: Market Sizing & Potential, International Expansion2Brand & Market Share: Share of Search & Market Share, Competitive Intelligence1Trends & Content: Trend Detection··1Sponsorship & Partnerships: Sponsorship Impact·
Media & Performance·1Markets & Locations: Local Targeting & OOH·2Trends & Content: Seasonality & Timing, Content Strategy & Formats2Media & Activation: Media Planning, Paid Social & Programmatic··1Live, Events & Tickets: Ticket Sales
Ticketing & Venues·2Markets & Locations: Location Planning, Local Targeting & OOH·····4Live, Events & Tickets: Ticket Sales, Event & Venue Programming, Tour Planning, Hospitality & Premium Sales
Strategy & Leadership1Audience Intelligence: Cultural Relevance3Markets & Locations: Market Sizing & Potential, International Expansion, Location Planning2Brand & Market Share: Competitive Intelligence, Share of Search & Market Share1Trends & Content: Trend Detection····
A&R & Talent·····3Talent & Creators: Talent Scouting & A&R, Talent & Creator Matching, Athlete & Player Value·1Live, Events & Tickets: Tour Planning

Number of use cases per area. Each cell opens the area.

Two ways to get the answer

Do it yourself, or have it done

Do it yourselfRascasse Solution Your team works with the data directly: any audience, any market, as often as the question comes up, with results as charts and data exports.How access works → Done for youInsights Reports Our team runs the analysis and presents findings, a recommendation and the data behind them to the people who decide.How reports work →

Not sure yet? Start with a Proof Case: one question, one market, a fixed price.

FAQ

Questions we hear

Which area should we start with?

With the decision you need to make next. If you are not sure, the Proof Case answers one question in one market at a fixed price.

Do the areas need separate tools?

No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.

Do we do the work, or do you?

Either. Work in the Rascasse Solution yourself, or get the answer from our team as an Insights Report.

How current is the data?

Updated quarterly, with 4 to 10+ years of history, in 200+ countries.

Keep exploring

Or start from somewhere else

SolutionsEight areas, from audience profiles to tour planning.MarketsBrands, agencies, media, rights holders and live entertainment.IndustriesTen industries, from sport and music to finance and travel.All use cases27 questions with real examples.

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards

Book your free 45-minute session

What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
Live, Events & Tickets

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