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Sponsorship Matching & Pitch · for brands, sponsors and their agencies
Find the properties where your brand can grow.
Some properties prove a fit: your customers already follow them. Others reach fans who love your category but do not know your brand yet, and that is where growth is. Rascasse finds both across sport, music and culture, from audience signals, and gives you the charts to justify the deal.
- Sport, music, culture
- 31,000+ sponsorship deals
- 200+ countries
Used by brands, agencies and rights holders
How we read the signals
Your customers. Their fans. Fit and growth in one view.
For every property we compare two audiences: the people interested in your brand, and the people interested in the club, league, festival or event. Both come from real digital behaviour, not from surveys.
- Overlap: how many of your customers you reach through the property.
- Affinity: how much more likely the fans are to engage with your brand than the average person. 2.0× means twice as likely.
- Your share among the fans: how present your brand already is in the property’s audience, and how much room is left.
- Property Score: all these signals combined in one number from 0 to 100, not a ranking by overlap alone.
Two kinds of opportunity
The right property is not always where you are already strong
Sponsorship Matching looks for the strongest opportunity for your brand: a fit you can prove, or growth you have not captured yet.
Your customers are already there
Your customers clearly over-index among the property’s fans. The connection is measurable, the risk is low, and the case is easy to make internally.
The fans love your category, not yet your brand
The property’s fans care strongly about your category, but your brand is still small among them. Here a sponsorship wins new customers instead of reaching the ones you already have.
Sponsoring where you are already strong confirms the fit, but adds few new customers. A property whose fans love your category while your brand is still small among them can bring more growth.
What slows you down
Picking a property on gut feeling is expensive
Properties are chosen by visibility and cost. Whether the fans are your customers stays a guess.
Football gets the budget because it always has. Music, festivals or culture may fit your customers better.
A seven-figure deal needs a reason the finance team can check, before and after signing.
Every evaluation starts from zero: research, charts, slides, in every market again.
Sport, music or culture: where are your customers?
The Rights Holder Explorer shows in one view how strongly your customers lean towards sport, music and film, and which disciplines, genres and properties drive it. Before you compare clubs, you know which world to sponsor in.
- Sport, music and movies side by side, by affinity or by reach
- Drill down from a world to a sport or genre to single properties
- An AI brief that sums up where the potential is
Coca-Cola in Poland: sport leads with 1.49× affinity, but movies (1.45×) and music (1.39×) are close behind, so the choice is open.
Proven fits and growth potential, property by property
Rights Holder Discovery ranks thousands of teams, leagues, events, festivals and cultural properties on combined signals. A large overlap confirms a fit. Fans with high affinity for your category but a small share of your brand point to growth. Switch the view yourself:
All properties ranked by Property Score. Example: Coca-Cola in Poland, 3,224 matching properties.
Sport: Lech Poznań, Górnik Zabrze, Ekstraklasa, Wisła Kraków, FC Barcelona. Teams, leagues and events with dedicated fanbases.
Beyond sport: Open’er Festival, Orange Warsaw Festival, OFF Festival, Oktoberfest, Gamescom, Tomorrowland.
Rising: properties whose audience grew fastest in the past year, before everyone else bids for them.
Three charts for the board and the CFO
For each property on your shortlist, the overlap charts show why the partnership works, and where to activate it.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and ask the way you would ask a colleague. The answer uses the same Property Score and sponsorship database as the dashboards.
- Works with Claude, ChatGPT and other MCP clients
- Any market, region, sport or genre
- Available as part of your agreement, API included
The strongest fit for your Polish customers:
| Property | Score | Affinity | Growth |
|---|---|---|---|
| Lech Poznań | 87 | 1.76× | +49 % |
| Górnik Zabrze | 83 | 1.87× | +41 % |
| Ekstraklasa | 81 | 1.62× | +37 % |
| Wisła Kraków | 79 | 1.67× | +10 % |
| FC Barcelona | 78 | 1.51× | −19 % |
Lech Poznań combines a large shared audience with strong growth. FC Barcelona reaches the most of your customers, but its audience in Poland is shrinking. Górnik Zabrze has the highest affinity: smaller, but a sharp fit.
What you get
From a long list to the right property
Start small
Start with a Proof Case
One question, for example the five best properties for your customers in two markets. A fixed scope and a fixed price. The result is presented to the people who decide, and credited against the Annual fee if you continue.
The best properties are signed a season ahead. Know which ones fit before the renewal talks start.
Questions
Before you ask
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Should we sponsor where our customers already are?
Not only. A property where you are already strong confirms the fit, but adds few new customers. A property whose fans love your category while your brand is still small among them can bring more growth.
Can we see who our competitors sponsor?
Yes. The sponsorship database holds more than 31,000 deals of 18,000+ brands in 57 sports, music and culture across 130 countries. It is updated continuously but not complete.
Which properties are covered?
Teams, leagues, events, athletes, artists, festivals, venues and cultural events. A property we do not have yet is added within two hours.
Which markets?
200+ countries, down to postal code, where available, updated quarterly with 4 to 10+ years of history.
Can we measure the deal after signing?
Yes. Sponsorship Impact tracks search, match-day and follower signals for your brand against the property and your competitors.
We work through an agency.
Then bring them along. Agencies use the Rascasse Solution for their clients, and we support pitches with a fixed-scope Pitch Service.
How do we start?
With a Proof Case: one question, for example the five best properties for your customers in two markets, a fixed scope and a fixed price, presented to the people who decide.
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