Trend reports about the world in general, published once a year and the same for everyone who buys them.
Trends inside your own audience, seasonal patterns filtered out, and new topics picked up within 24 hours.
Use cases
What Trends & Content answers
Each use case has its own page with real examples from the Rascasse Solution.
Which topics are rising, where, and with whom first?Trend DetectionThe Trend Radar separates real trends from seasonal peaks and one-off spikes, within 24 hours.See the use case →
Which content and formats reach our audience?Content Strategy & FormatsThe formats, themes and channels your audience engages with, and the tone that fits its mindset.See the use case →
When is interest highest, and when should we be live?Seasonality & TimingWhen your audience pays attention: the months, the peaks, and the partners and topics peaking with them.See the use case →What you take away
Three results you can use
Rising topics separated from seasonal peaks and one-off spikes.
The formats, themes, channels and tone that fit your audience’s mindset.
The months and peaks when your audience pays attention, and who peaks with them.
Two ways to get the answer
Do it yourself, or have it done
Not sure yet? Start with a Proof Case: one question, one market, a fixed price.
FAQ
Questions we hear
How do you tell a trend from a seasonal peak?
Every topic is compared with its own history. A pattern that repeats every year is seasonal; growth beyond that pattern is a trend.
Can we see trends for one audience only?
Yes. Trends are calculated for the audience you define, so a trend among young fans in Poland is not hidden by the national average.
Do the areas need separate tools?
No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.
Combine with
The other seven areas
Same data, same audiences: results from one area carry over into the next.