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Audience Intelligence
Know who your audience is. Beyond the obvious.
Profiles, segments and cultural relevance for any audience: your customers, your fans, the fans of a brand or the people in a city. Built from what people search, follow, watch and listen to, not from what they say in a survey.
A survey every year or two, a few hundred respondents, and answers only to the questions someone thought of asking.
Any audience described across every part of life, comparable between countries and updated every quarter.
Use cases
What Audience Intelligence answers
Each use case has its own page with real examples from the Rascasse Solution.
Who is our audience, beyond the obvious?Audience ProfilingA 360° profile of any audience: interests, brands, media, people, places and values, with 100,000+ data points.See the use case →
Core fans or casual fans, women, Gen Z, high-end fans: who exactly, and do our segments hold up?Segmentation & PersonasSegments and personas built from behaviour, or your existing segments brought to life with live data.See the use case →Example insideWhich values and milieus shape our audience, and how culturally relevant are we?Cultural RelevanceWho the 100,000 most influential people follow, and how relevant you are to them, by sector and country.See the use case →
How does our audience differ from others, and from country to country?Benchmarking & Head-to-HeadAudiences, brands or markets side by side on the same scale, region by region and country by country.See the use case →What you take away
Three results you can use
Interests, brands, media, people, places and values, ranked by how distinctive they are for your audience.
Core and casual fans, young and old, or your own customer segments, each with its own profile.
Your audience next to competitors, other markets or the population, on the same scale.
Two ways to get the answer
Do it yourself, or have it done
Not sure yet? Start with a Proof Case: one question, one market, a fixed price.
FAQ
Questions we hear
Do we need our own customer data?
No. Any audience can be defined from behaviour signals: a brand, a club, a topic or a combination. If you already have customer segments, we bring them in and describe them in the same way.
How is this different from a survey?
A survey records what people say. Rascasse measures what people do online, aggregated, in 200+ countries with one method. Many teams use both: Rascasse for the full picture, the survey for the questions only people can answer.
Do the areas need separate tools?
No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.
Combine with
The other seven areas
Same data, same audiences: results from one area carry over into the next.