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About Rascasse

We measure what people do. Not what they say.

Rascasse is an independent, founder-owned company from Berlin. We turn aggregated digital behaviour signals into audience intelligence for brands, agencies, media, rights holders and live entertainment in 200+ countries.

  • 100%founder-owned
  • 500,000+data points
  • 200+countries
  • 24huntil a new audience is live

Founders

You talk to the people who built it

Both founders work on client projects every day. No sales team reading from a script.

SK

Sandra Kroeger

CEO & Co-Founder

Your contact for markets, partnerships and the decision in front of you.

  • MBA, University of Bradford School of Management
  • Led the innovation division of one of Europe’s largest publishing houses
  • Built and exited several start-ups before founding Rascasse
  • Today: clients, partners and market strategy across six continents
LinkedIn →
RR

Ralf Rattay

Co-Founder & Managing Director, Data & Product

Your contact for the data, the method and everything you build with it.

  • More than ten years in technology strategy and digital transformation for large companies
  • Led product teams across data, analytics and infrastructure
  • Built the Rascasse data engine, the Rascasse Solution, API and MCP
  • Today: turning digital behaviour signals into audience intelligence at scale
LinkedIn →

Independent

No investors. No board. No quarterly pressure.

Rascasse is 100% owned by its founders. We answer to our clients and to the quality of our work, not to a funding round. That lets us make long-term decisions: invest in depth, keep the method the same in every country, and build what clients actually need.

What we believe

Market intelligence should reflect how people really behave

We started Rascasse because too many decisions rested on small samples, static reports and what people say about themselves.

Traditional researchClaimed preferences

Surveys, questionnaires and interviews.

RascasseReal digital behaviour

What people search, follow, watch, listen to and visit.

Limited snapshots

One-off studies that age the day they are published.

Continuous measurement

Quarterly updates with up to ten years of history.

Generic audiences

Standard segments, the same for everyone.

Built around your question

Any audience you define, live in 24 hours.

Fragmented views

A tool per question, a study per channel.

360° understanding

Interests, media, brands, people and places in one view.

Country by country

Every new market means a new study.

One method worldwide

The same method in 200+ countries, down to postal code.

Privacy first

No surveys. No cookies. No CRM data.

Every signal is aggregated and non-personal, and the method is GDPR compliant by design. You do not need to share any customer data with us.

Read the methodology →

Independent digital sources, among others

  • Google
  • Wikipedia
  • YouTube
  • TikTok
  • Instagram
  • ChatGPT
  • Facebook
  • Twitch
  • X
  • Wikidata
  • OpenStreetMap
  • Spotify
  • Ticketmaster
  • setlist.fm
  • TheSportsDB

How we work

Close to your question, and to the data

01People, not layers

You work directly with the founders and the people who built the system. No account managers in between.

02Your question first

We start with the decision you have to make, not with a tour of features.

03Built for use

Results that hold up in a budget meeting: clear, checkable, with the data behind them.

04Built together

Many features started as a client’s question. We build with our clients, not for a roadmap.

Where we are

Global data, local partners

Headquartered in Berlin, with partners on the ground who know their markets, cultures and business.

Berlin HQGermanyGipsstraße 14, 10119 Berlin
MilanItalyVia Terraggio 11, 20123 Milano
HoustonUSA3300 Cummins St #2470, TX 77027
SingaporeSingapore190 Clemenceau Ave #06-07, 239924
BogotáColombiaCra 10 #97a-13, Chapinero
CuraçaoCaribbeanKaya Flamboyan 9, Willemstad

Selected clients

  • Deutsche Telekom
  • Warner Bros. Discovery
  • SPORTFIVE
  • McKinsey & Company
  • Volkswagen
  • BMW
  • Red Bull
  • Zalando
  • Statista
  • IKEA

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards
What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
Live, Events & Tickets