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Pitch deck
Rascasse in 12 slides.
What we measure, how it works, which questions it answers and how to work with us. Browse the slides here, present them full screen or download the PDF to share with your team.
Audience intelligence · 200+ countries
Know what your audience does.
Not what they say.
Rascasse reads 500,000+ data points of real digital behaviour to show who your audience is, what else they love, which media they use and where they live, down to postal code where available.
Audience intelligence from real behaviour01 / 12The problem
Most audience decisions still rest on what people say.
Surveys capture what sounds good. Decisions need what people actually do.
A new study takes a quarter. The decision is due next week.
Every new market means a new study, a new method and a new price.
Finance asks what media and sponsorship delivered. Impressions are not an answer.
“People lie in surveys. Not to their browser.”
Audience intelligence from real behaviour02 / 12Rascasse in numbers
What people do, measured at scale.
Audience intelligence from real behaviour03 / 12Selected clients
Brands, agencies, media and rights holders.
Audience intelligence from real behaviour04 / 12How it works
Build the exact audience you need.
- 01Large data pool
Search, follow, watch, listen and visit signals across brands, media, people, events, places and topics.
- 02Define the logic
Combine objects with AND, OR and NOT: any audience you can describe, including your own segments.
- 03Tailored audience
A 360° profile with 100,000+ data points, live in 24 hours, comparable in every market.
Example audience · Premium & Affluent
- No surveys
- No cookies
- No personal data
- No CRM data needed
- GDPR compliant by design
Audience intelligence from real behaviour05 / 12All use cases
26 questions Rascasse answers, in eight areas.
- Audience ProfilingWho is our audience, beyond the obvious?
- Segmentation & PersonasCore fans or casual fans, women, Gen Z, premium buyers: who exactly, and do our segments hold up?
- Cultural RelevanceWhich values and milieus shape our audience, and how culturally relevant are we?
- Benchmarking & Head-to-HeadHow does our audience differ from others, and from country to country?
- Market Sizing & PotentialHow big is a market or an audience, really?
- International ExpansionWhere abroad is the demand, and which market should we enter next?
- Location PlanningWhere should we open, play or host?
- Local Targeting & OOHWhere does our audience live, by postal code and drive time, and where do we put our posters?
- Share of Search & Market ShareHow is our share of demand developing against competitors?
- Competitive IntelligenceWhere do our audiences overlap with our competitors’ audiences?
- Trend DetectionWhich topics are rising, where, and with whom first?
- Content Strategy & FormatsWhich content and formats reach our audience?
- Seasonality & TimingWhen is interest highest, and when should we be live?
- Media PlanningWhich media, podcasts, channels and titles does our audience use?
- Paid Social & ProgrammaticWhich interests and keywords should we book on Meta, TikTok and programmatic?
- Talent & Creator MatchingWhich creator, artist or athlete fits our brand and our audience?
- Talent Scouting & A&RWho is rising right now, before everyone else sees it?
- Athlete & Player ValueWhat reach does a player or athlete bring, and in which market?
- Sponsorship Matching & PitchWhich brands have the strongest reason to sponsor us, or which property should we sponsor, and how do we make the case?
- Sponsorship ActivationHow do we activate a partnership: shared interests, themes, creators, channels and places?
- Sponsorship ImpactDid the sponsorship work: search, match day, followers?
- Brand Partnerships & Co-BrandingWhich brand complements ours, beyond sport?
- Tour PlanningIn which city and which venue will an artist sell tickets?
- Event & Venue ProgrammingWhich artists and events draw a crowd in our market?
- Ticket SalesWho buys tickets, where do they live, how do we reach them, with which partners and bundles?
- Hospitality & Premium SalesWho buys boxes and VIP packages, where are these companies and people, and which partners do we bundle with?
Audience intelligence from real behaviour06 / 12Inside the Rascasse Solution
Know your audience in every part of their lives.
Interests, brands, media, people, places and values in one profile. Any audience: a brand, a club, an artist, a topic or a niche like B2B buyers.
- 100,000+ data points per audience
- Lifestyle landscape, psychographics, demographics
- Regions, cities and postal codes, where available
- Comparable across 200+ countries
Audience intelligence from real behaviour07 / 12Example · Sponsorship matching
Find the brands with the strongest reason to sponsor you.
Every brand ranked by fit with your fans: affinity, overlap, market share, growth and seasonality in one Sponsorship Score.
- 50,000+ brands, new ones within 2 hours
- 31,000+ sponsorship deals as a filter
- Overlap charts ready for the pitch
Audience intelligence from real behaviour08 / 12Example · Markets and locations
From country to postal code.
Market sizing. Demand by region and city, against competitors, up to ten years back.
Location planning and OOH. Up to 10,000 data points per postal code: who lives there and what they love.
Audience intelligence from real behaviour09 / 12Built for the way you work
One source. Five ways to use it.
Choose the right partners, media and markets, and prove what your spend achieved.
Win pitches and deliver client work with behavioural audience data, including our Pitch Service.
Show advertisers and partners who your audience is, and what it is worth to them.
Grow three revenue lines with one view of your fans: sponsorship, tickets and hospitality.
Plan tours, programme venues and sell more tickets in the right cities.
Also inside Claude and ChatGPT: ask in your own words through MCP, as part of your agreement.
Audience intelligence from real behaviour10 / 12How to work with us
Use it yourself, or let us answer it.
Do it yourself
Rascasse Solution
For teams with analysts and agencies. Profiles, benchmarks, your own audiences in full depth, exports and decks.
Annual fee per market or region, plus seats. Own audiences as credits: one audience in one country.
Done for you
Insights Reports
For teams without their own analysts. Findings, a clear recommendation and the data behind it, presented to the people who decide.
Annual fee for a fixed delivery, or a fixed price for a single report.
Recommended start
Proof Case
- One question, one market
- Up to three audiences
- Three weeks, fixed price
- Presented to the budget owner
- Credited against the Annual fee
Audience intelligence from real behaviour11 / 12Let’s talk
Bring one question. Leave with an answer.
45 minutes with the founders, prepared with your own data, teams, markets and partners. Free and without obligation.
rascasse.com/contact · info@rascasse.com · +49 30 60989978-0
Independent and 100% founder-owned. Rascasse GmbH, Gipsstraße 14, 10119 Berlin.
Audience intelligence from real behaviour12 / 12In this deck