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Media Planning · for brands, agencies and media
Find the media your audience actually prefers.
More than 100,000 media channels, from radio stations and podcasts to TV channels, websites and apps, each ranked by how strongly your audience prefers it. Plan for mainstream reach and for sharp, cheaper niches with the same data.
- 100,000+ media channels
- Mainstream and niche
- 24h to add a new channel
Used by brands, agencies, media and rights holders
How we read the signals
Your audience. The channel’s audience. The overlap is your media fit.
For every channel we compare two audiences from real digital behaviour: the people you want to reach, and the people who follow, watch or listen to the channel.
- Overlap: how many of your audience the channel reaches.
- Affinity: how much more likely your audience is to use the channel than the average person.
- Media Score: overlap, affinity, growth and seasonality combined in one number from 0 to 100.
What slows you down
Media plans built on reach alone
Media data tells you how many people a channel reaches, not whether they are your customers.
Plans default to the biggest channels, where everyone else is bidding too.
The podcast, the forum or the regional station your audience loves never makes it into the plan.
TV, radio, podcasts, apps and websites come from different sources that do not compare.
Every channel, ranked for your audience
Media Discovery ranks TV, audio, digital and gaming titles for any audience. Switch the view yourself:
Formula One fans in Poland: 8,255 media titles ranked by Media Score. Fakt, Onet, TVP Sport and Wirtualna Polska lead.
Maximise Reach: the channels with the broadest coverage of the audience, for awareness.
Growth Focus: Sky Sports F1, Assetto Corsa, Autosport, iRacing. Smaller, sharper and growing.
Audio only: RMF FM, Radio ZET, the podcast Serial (+94 %), Radio Eska.
The filters
- Media categories: TV and streaming, audio (radio and podcasts), digital (websites, apps, social) and gaming, alone or combined.
- Intent: Maximise Reach, High Affinity, Growth Focus and Seasonal Activation.
- Scope: Global, national or regional titles, and media that are strong in a single city.
- Columns: Affinity, overlap, country share, regional strength, seasonality match, growth and Media Score.
Every channel has its own full profile
Each media channel is an audience of its own: demographics, seasonality, interests and the themes its viewers, listeners or readers care about. So you know what the audience of a channel likes before you book it.
- TVP Sport in Poland: 3.8 million people, average age 40.5
- Interest peaks in June
- Climate change, sustainable fashion and swimming among the top themes
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and build a media mix in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any audience, any market, any media type
- Available as part of your agreement, API included
A mix of reach and precision:
| Channel | Role | Affinity |
|---|---|---|
| TVP Sport | Mainstream | 1.63× |
| TVN Turbo | Mainstream | 2.55× |
| Sky Sports F1 | Niche | 3.42× |
| Autosport | Niche | 3.13× |
| iRacing | Niche, rising | 3.16× |
The niche titles reach fewer people, but with over three times the affinity and less competition for the slots.
What you get
A media mix your audience actually uses
Booking on Meta, TikTok or programmatic? See Paid Social & Programmatic.
Start small
Start with a Proof Case
Your audience in one market, a recommended mix of mainstream and niche channels and the profiles behind them. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Media budgets are set before the campaign briefing. Know the channels before the plan is locked.
Questions
Before you ask
Which media do you cover?
More than 100,000 media channels: TV channels and streaming services, radio stations, podcasts, websites, apps, social channels and games.
A channel is missing.
We add it within 24 hours, with its full audience profile.
Is this reach data?
No. We measure how strongly an audience prefers a channel compared with the population, from behaviour. Use it next to your reach and price data.
Can we plan for a single city?
Yes. Filter for media that are strong in a region or a city, and combine with postal-code data for local campaigns.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: aggregated and anonymous, no panels, no questionnaires.
How do we start?
With a Proof Case: your audience in one market, a recommended mix of mainstream and niche channels and the profiles behind them, at a fixed scope and price.
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