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For marketing and brand teams
Know your customers beyond the obvious.
Marketing and brand teams use Rascasse to understand their customers in every part of their lives, track their share of demand, find creators and partners, and plan content that fits.
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
What marketing & brand teams face today
The challenges we hear most
CRM and campaign data show what people did with you, not who they are.
Trackers are slow and expensive, and come once a year.
Everyone targets the same interests.
Trends start with tastemakers long before they reach sales.
Big names, uncertain fit, high fees.
A new study for every country you enter.
Use cases
What Rascasse does for marketing & brand teams
Each use case has its own page with real examples from the Rascasse Solution.
Audience ProfilingA 360° profile of your customers: interests, media, brands, places, values.See how →
Segmentation & PersonasYour own segments brought to life with behaviour data.See how →
Share of Search & Market ShareYour share of demand against competitors, every quarter, ten years back.See how →
Trend DetectionReal trends, separated from seasons, within 24 hours.See how →
Content Strategy & FormatsFormats and tone your audience responds to.See how →
Talent & Creator MatchingCreators and ambassadors your customers actually follow.See how →Example insideCultural RelevanceHow relevant your brand is to the people everyone follows.See how →
Brand Partnerships & Co-BrandingCo-branding partners that open new customers.See how →Into your next meeting
What you take with you
- A customer profile your agency can brief from
- Your share of search against three competitors
- A creator shortlist ranked by fit, not followers
How teams like yours work with us
Usually Insights Reports, plus access for the insight team
Brand teams often have no analyst of their own. They get the answers as Insights Reports, for example a quarterly view of share of search and trends. Where an insight team exists, it works in the Rascasse Solution directly.