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Use cases
Every question Rascasse answers
26 use cases in eight areas, from audience profiling to tour planning. Each page shows real examples from the Rascasse Solution, based on aggregated digital behaviour signals in 200+ countries.
Audience Intelligence
Understand who your audience is and what drives it.
Audience ProfilingWho is our audience, beyond the obvious?See the use case →
Segmentation & PersonasCore fans or casual fans, women, Gen Z, premium buyers: who exactly, and do our segments hold up?See the use case →Example insideCultural RelevanceWhich values and milieus shape our audience, and how culturally relevant are we?See the use case →
Benchmarking & Head-to-HeadHow does our audience differ from others, and from country to country?See the use case →Markets & Locations
Size markets, enter new ones and plan where to be.
Market Sizing & PotentialHow big is a market or an audience, really?See the use case →
International ExpansionWhere abroad is the demand, and which market should we enter next?See the use case →
Location PlanningWhere should we open, play or host?See the use case →
Local Targeting & OOHWhere does our audience live, by postal code and drive time, and where do we put our posters?See the use case →
Trends & Content
See what is rising and what your audience engages with.
Talent & Creators
Find and value the right people for your brand.
Talent & Creator MatchingWhich creator, artist or athlete fits our brand and our audience?See the use case →
Talent Scouting & A&RWho is rising right now, before everyone else sees it?See the use case →Example insideAthlete & Player ValueWhat reach does a player or athlete bring, and in which market?See the use case →Sponsorship & Partnerships
Find, pitch, activate and prove partnerships.
Sponsorship Matching & PitchWhich brands have the strongest reason to sponsor us, or which property should we sponsor, and how do we make the case?See the use case →
Sponsorship ActivationHow do we activate a partnership: shared interests, themes, creators, channels and places?See the use case →Example insideSponsorship ImpactDid the sponsorship work: search, match day, followers?See the use case →
Brand Partnerships & Co-BrandingWhich brand complements ours, beyond sport?See the use case →Live, Events & Tickets
Plan tours, programme venues and sell tickets.
Tour PlanningIn which city and which venue will an artist sell tickets?See the use case →
Event & Venue ProgrammingWhich artists and events draw a crowd in our market?See the use case →
Ticket SalesWho buys tickets, where do they live, how do we reach them, with which partners and bundles?See the use case →Hospitality & Premium SalesWho buys boxes and VIP packages, where are these companies and people, and which partners do we bundle with?See the use case →