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Markets

Built for the way you work

Brands, agencies, media, rights holders and live entertainment use the same data for different decisions. Choose your market.

Brands & SponsorsGrow with the audiences you do not reach yet.Marketing, brand and sponsorship teams →AgenciesWin the pitch. Then prove it worked.Media, creative, research and sponsorship agencies →Media & PublishersShow advertisers what your audience is worth.Broadcasters, streamers and publishers →Rights HoldersOne view of your fans. Three ways to grow revenue.Clubs, leagues, federations and events →Live EntertainmentPlay the cities where your fans are, and where they are growing.Promoters, venues, labels and artists →

By role

Or start from your job

Partnerships & SponsorshipBring the partner who has a reason to sign.See the role →Marketing & BrandKnow your audience beyond the obvious.See the role →Insights & ResearchAnswer the question before the survey is in the field.See the role →Media & PerformanceReach your audience where the fit is strong and the competition is thin.See the role →Ticketing & VenuesFill every seat with people who want to be there.See the role →Strategy & LeadershipDecide where to grow, with numbers you can defend.See the role →A&R & TalentFind them early. Follow every step.See the role →

Same data, different decisions

What each market uses Rascasse for

The challenges we hear most, and the use cases that answer them.

Brands & Sponsors

Marketing, brand and sponsorship teams use Rascasse to understand their audience, find new ones, choose media, partners and markets, and prove what their spend achieved. Behaviour, not surveys, in 200+ countries.

What we hear most

  • Rising media costs
  • Growth beyond the core
  • Proving the spend
All of it for Brands & Sponsors →

Agencies

Media, creative, research and sponsorship agencies use Rascasse to win new business, plan for their clients and report results. One source across clients, markets and pitches, plus our Pitch Service.

What we hear most

  • Pitches against the clock
  • Margins under pressure
  • Clients ask for proof
All of it for Agencies →

Media & Publishers

Broadcasters, streamers and publishers use Rascasse to describe their audience beyond reach, find advertisers that fit, plan content and prove value to partners.

What we hear most

  • Reach is not enough
  • Social and search take the budgets
  • Content without data
All of it for Media & Publishers →

Rights Holders

Rights holders use Rascasse for sponsorship, tickets and hospitality: find the brands with the strongest reason to sponsor them, sell more tickets and premium seats, and prove what partners get.

What we hear most

  • Sponsor revenue
  • Renewals
  • Tickets beyond the core
All of it for Rights Holders →

Live Entertainment

Promoters, venues, labels and artists use Rascasse to route tours, programme venues, sell tickets and find sponsors, from the demand for an artist, city by city.

What we hear most

  • Routing on habit
  • Wrong capacity
  • Empty weeks
All of it for Live Entertainment →

Markets × areas

Where each market starts

Which solution areas each market works with, by number of use cases.

AudienceMarketsBrandTrendsMediaTalentSponsorshipLive
Brands & Sponsors1Audience Intelligence: Audience Profiling2Markets & Locations: Market Sizing & Potential, International Expansion1Brand & Market Share: Share of Search & Market Share1Trends & Content: Trend Detection2Media & Activation: Media Planning, Paid Social & Programmatic1Talent & Creators: Talent & Creator Matching4Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Activation, Sponsorship Impact, Brand Partnerships & Co-Branding·
Agencies2Audience Intelligence: Audience Profiling, Segmentation & Personas·1Brand & Market Share: Competitive Intelligence2Trends & Content: Content Strategy & Formats, Trend Detection2Media & Activation: Media Planning, Paid Social & Programmatic1Talent & Creators: Talent & Creator Matching2Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Impact·
Media & Publishers1Audience Intelligence: Audience Profiling·2Brand & Market Share: Cultural Relevance, Competitive Intelligence3Trends & Content: Content Strategy & Formats, Trend Detection, Seasonality & Timing1Media & Activation: Media Planning·1Sponsorship & Partnerships: Sponsorship Matching & Pitch·
Rights Holders1Audience Intelligence: Audience Profiling2Markets & Locations: International Expansion, Local Targeting & OOH1Brand & Market Share: Cultural Relevance··1Talent & Creators: Athlete & Player Value3Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Activation, Sponsorship Impact2Live, Events & Tickets: Ticket Sales, Hospitality & Premium Sales
Live Entertainment·1Markets & Locations: Local Targeting & OOH·1Trends & Content: Seasonality & Timing·1Talent & Creators: Talent Scouting & A&R1Sponsorship & Partnerships: Sponsorship Matching & Pitch4Live, Events & Tickets: Tour Planning, Event & Venue Programming, Ticket Sales, Hospitality & Premium Sales

Number of use cases per area. Each cell opens the area.

Two ways to get the answer

Do it yourself, or have it done

Do it yourselfRascasse Solution Your team works with the data directly: any audience, any market, as often as the question comes up, with results as charts and data exports.How access works → Done for youInsights Reports Our team runs the analysis and presents findings, a recommendation and the data behind them to the people who decide.How reports work →

Not sure yet? Start with a Proof Case: one question, one market, a fixed price.

FAQ

Questions we hear

Which area should we start with?

With the decision you need to make next. If you are not sure, the Proof Case answers one question in one market at a fixed price.

Do the areas need separate tools?

No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.

Do we do the work, or do you?

Either. Work in the Rascasse Solution yourself, or get the answer from our team as an Insights Report.

How current is the data?

Updated quarterly, with 4 to 10+ years of history, in 200+ countries.

Keep exploring

Or start from somewhere else

SolutionsEight areas, from audience profiles to tour planning.IndustriesTen industries, from sport and music to finance and travel.RolesPartnerships, marketing, insights, media, ticketing, strategy and talent.All use cases31 questions with real examples.

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards

Book your free 45-minute session

What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
Live, Events & Tickets

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