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Paid Social & Programmatic · for brands and agencies
Target what your customers love. Not just what everyone targets.
See what your audience is into, then book it on Meta and TikTok. Rascasse finds targeting parameters beyond the obvious: interests with high affinity and fewer competitors, which usually means a lower price for the same people.
- Meta and TikTok IDs
- 12K+ interests per audience
- 200+ countries
Used by brands, agencies, media and rights holders
Beyond the obvious
A luxury watch brand targets watch fans. Its customers also love yachts.
Everyone advertising luxury watches bids on Patek Philippe and TAG Heuer. The same customers also over-index on luxury real estate, private aviation and trading apps, where far fewer watch brands compete for attention.
| Interest | Affinity | Overlap |
|---|---|---|
| Hublot | 39.6× | 1.6M |
| Vacheron Constantin | 26.6× | 981K |
| Patek Philippe | 19.0× | 1.1M |
| TAG Heuer | 18.4× | 1M |
High fit, but every competitor bids on the same interests.
| Interest | Affinity |
|---|---|
| Emaar Propertiesluxury real estate, Dubai | 14.7× |
| Bell Helicopterprivate aviation | 11.8× |
| Burj Al Arabluxury travel | 11.5× |
| Yacht charterleisure of the wealthy | 11.3× |
| Semiconductortech and industry professionals | 8.1× |
| MetaTrader 4active traders | 7.5× |
Still 7 to 15 times more likely than the average person, with far fewer advertisers competing.
Hublot, United States, Meta interests, Q2/2026.
What slows you down
Targeting that looks like everyone else’s
Targeting by your own category means competing with every rival for the same interests.
Ad managers suggest what is similar to your seed, not what your customers do elsewhere in life.
The research says one thing, the campaign setup another, and nobody connects them.
The more crowded an interest, the more you pay for each person you reach.
Start with what your customers do
The portfolio shows every brand, medium, person and topic your audience engages with, by affinity and overlap. It is the source of the interests you will target.
- Luxury watches lead, as expected
- But also travel, real estate, cars and business
- Each data point is a potential targeting signal
Meta and TikTok interests, ready to copy
We translate the audience into the interests Meta and TikTok offer, ranked by affinity and overlap, with their interest IDs. Switch the network yourself:
12,000 Meta interests for Hublot in the US, ranked by affinity, with their Meta IDs ready to copy.
9,000 TikTok interests: 748 direct matches and 252 discovery picks, each with a confidence score.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and build targeting lists in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Any audience, any market, Meta and TikTok
- Available as part of your agreement, API included
Five interests outside the watch category with strong affinity:
| Interest | Affinity |
|---|---|
| Emaar Properties | 14.7× |
| Bell Helicopter | 11.8× |
| Burj Al Arab | 11.5× |
| Yacht charter | 11.3× |
| MetaTrader 4 | 7.5× |
Combine them with one or two watch interests for a sharp, less contested audience. The Meta IDs are in the export.
What you get
Sharper targeting, less competition
Planning TV, audio and publishers too? See Media Planning.
Start small
Start with a Proof Case
One audience in one market, a targeting list for Meta and TikTok, and a test plan against your current setup. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Every crowded interest costs you on each impression. Find the uncrowded ones before your next flight.
Questions
Before you ask
Which networks?
Meta (Facebook and Instagram) and TikTok, with the interest IDs of each network. For programmatic, the same interests and keywords work as contextual and audience signals.
How are interests matched?
We match the data points of your audience with the interests available on each network: direct matches and close matches, each with a confidence score.
Will niche interests always be cheaper?
Not always, but interests with fewer advertisers usually face less competition in the auction. Test them next to your core interests.
Can we use it for any audience?
Yes: your brand, a competitor, a club, an artist, a segment or a combination, in every market.
Is this personal data?
No. We work with aggregated signals only. You target Meta and TikTok interests, not people from our data.
How do we start?
With a Proof Case: one audience in one market, a targeting list for Meta and TikTok and a test plan, at a fixed scope and price.
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