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Solutions
Eight areas. One view of what people do.
From audience profiles to tour planning: 26 use cases for marketing, media, partnerships and market decisions. All of them run on the same data: aggregated digital behaviour signals in 200+ countries, updated quarterly.
Start with the decision
Which question are you trying to answer?
Pick the area that matches your next decision. Each one leads to the use cases behind it.
01 · Audience Intelligence
Know who your audience is. Beyond the obvious.
Profiles, segments and cultural relevance for any audience: your customers, your fans, the buyers of a brand or the people in a city. Built from what people search, follow, watch and listen to, not from what they say in a survey.
- Audience ProfilingWho is our audience, beyond the obvious?
- Segmentation & PersonasCore fans or casual fans, women, Gen Z, premium buyers: who exactly, and do our segments hold up?
- Cultural RelevanceWhich values and milieus shape our audience, and how culturally relevant are we?
- Benchmarking & Head-to-HeadHow does our audience differ from others, and from country to country?
02 · Markets & Locations
Know where your audience is. Down to the postal code.
Size a market, choose the next country, compare sites and plan local campaigns. Every country, region and city is measured with the same method, so the numbers can sit side by side.
- Market Sizing & PotentialHow big is a market or an audience, really?
- International ExpansionWhere abroad is the demand, and which market should we enter next?
- Location PlanningWhere should we open, play or host?
- Local Targeting & OOHWhere does our audience live, by postal code and drive time, and where do we put our posters?
03 · Brand & Market Share
Track your brand. Against everyone in your category.
Share of search shows how much of the interest in your category goes to your brand. Compare every competitor by region and city, see who is gaining, and look back over years, not weeks.
- Share of Search & Market ShareHow is our share of demand developing against competitors?
- Competitive IntelligenceWhere do our audiences overlap with our competitors’ audiences?
04 · Trends & Content
See what is rising. Before it peaks.
Spot real trends inside your audience, separate them from seasonal peaks, and find the formats, themes and moments your audience responds to.
- Trend DetectionWhich topics are rising, where, and with whom first?
- Content Strategy & FormatsWhich content and formats reach our audience?
- Seasonality & TimingWhen is interest highest, and when should we be live?
05 · Media & Activation
Spend where your audience already is.
Rank 100,000+ media channels by how strongly your audience prefers them, from TV and radio to podcasts and apps, and turn the same insight into targeting for paid social and programmatic.
- Media PlanningWhich media, podcasts, channels and titles does our audience use?
- Paid Social & ProgrammaticWhich interests and keywords should we book on Meta, TikTok and programmatic?
06 · Talent & Creators
Find the right people. And know what they are worth.
Match athletes, artists and creators to your customers, spot rising talent early, and see what a player brings beyond the pitch.
- Talent & Creator MatchingWhich creator, artist or athlete fits our brand and our audience?
- Talent Scouting & A&RWho is rising right now, before everyone else sees it?
- Athlete & Player ValueWhat reach does a player or athlete bring, and in which market?
07 · Sponsorship & Partnerships
Find partners with a reason to sign.
For rights holders and brands: find the partners whose audiences fit, pitch with numbers both sides can check, activate the fans who are not yet customers, and prove what the partnership changed.
- Sponsorship Matching & PitchWhich brands have the strongest reason to sponsor us, or which property should we sponsor, and how do we make the case?
- Sponsorship ActivationHow do we activate a partnership: shared interests, themes, creators, channels and places?
- Sponsorship ImpactDid the sponsorship work: search, match day, followers?
- Brand Partnerships & Co-BrandingWhich brand complements ours, beyond sport?
08 · Live, Events & Tickets
Play the cities where your fans already are.
Plan tours, programme venues and sell tickets and hospitality with demand data for every city: search, streaming and social signals, scored against capacity.
- Tour PlanningIn which city and which venue will an artist sell tickets?
- Event & Venue ProgrammingWhich artists and events draw a crowd in our market?
- Ticket SalesWho buys tickets, where do they live, how do we reach them, with which partners and bundles?
- Hospitality & Premium SalesWho buys boxes and VIP packages, where are these companies and people, and which partners do we bundle with?
One data basis
The same data behind every answer
AI-based analysis of aggregated digital behaviour signals, not surveys. Every area and every use case draws on it, so results can be combined.
By market
Which areas matter in your market
The use cases each market works with most, by area. Your market page explains them in your terms.
Number of use cases per area. Each cell opens the area.
Two ways to get the answer
Do it yourself, or have it done
Not sure yet? Start with a Proof Case: one question, one market, a fixed price.
FAQ
Questions we hear
Which area should we start with?
With the decision you need to make next. If you are not sure, the Proof Case answers one question in one market at a fixed price.
Do the areas need separate tools?
No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.
Do we do the work, or do you?
Either. Work in the Rascasse Solution yourself, or get the answer from our team as an Insights Report.
How current is the data?
Updated quarterly, with 4 to 10+ years of history, in 200+ countries.
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