Home / Roles / Media & Performance
For media and performance teams
Spend where your audience already is.
Media, performance and programmatic teams use Rascasse to choose channels, find interests and keywords with high affinity and fewer competing bids, plan outdoor by postal code and time their campaigns.
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
What media & performance teams face today
The challenges we hear most
The obvious targeting gets more expensive every quarter.
The media mix repeats last year’s plan.
Outdoor and local campaigns reach many people who will never buy.
Budgets run flat while attention peaks in specific months, days and hours.
Niche audiences disappear in broad targeting.
Finance asks why this channel and not another.
Use cases
What Rascasse does for media & performance teams
Each use case has its own page with real examples from the Rascasse Solution.
Media PlanningThe media your audience prefers, mainstream and niche.See how →
Paid Social & ProgrammaticInterests and keywords with high affinity and fewer competitors, with IDs ready to copy.See how →
Local Targeting & OOHPostal codes ranked by audience fit for outdoor and local media.See how →
Seasonality & TimingWhen your audience pays attention: month, weekday, hour.See how →
Content Strategy & FormatsCreative formats and tone per segment.See how →
Ticket SalesReach ticket buyers by postal code and channel.See how →Into your next meeting
What you take with you
- A media shortlist with affinity per channel
- Interest and keyword lists for Meta, TikTok and programmatic
- A postal-code list for the outdoor booking
How teams like yours work with us
Rascasse Solution, often through the agency
Media teams and their agencies work in the Rascasse Solution directly when they plan every week. Brands without a planning team often get the shortlists through their agency, which can work with us as a partner.