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For media and publishers
Show advertisers what your audience is worth.
Broadcasters, streamers and publishers use Rascasse to describe their audience beyond reach, find advertisers that fit, plan content and prove value to partners.
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
What media & publishers face today
The challenges we hear most
Advertisers want to know who your audience is, not just how many.
Social and search win budgets with targeting data you cannot match.
Formats are commissioned on instinct.
The usual categories are saturated; new ones need a reason.
Programme sponsoring is sold on ratings alone.
TV, digital and audio are measured differently.
Use cases
What Rascasse does for media & publishers
Each use case has its own page with real examples from the Rascasse Solution.
Audience ProfilingDescribe your viewers, listeners and readers in 360°.See how →
Sponsorship Matching & PitchFind advertisers and sponsors whose customers are your audience.See how →
Content Strategy & FormatsSee which formats and themes your audience engages with.See how →
Trend DetectionCommission content on rising topics, not last year’s.See how →
Seasonality & TimingKnow when your audience pays most attention.See how →
Media PlanningSee how your channel compares with every other channel for any audience.See how →Example insideCultural RelevanceShow how relevant your titles are to the tastemakers.See how →
Competitive IntelligenceTrack your share of demand against other media.See how →