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For brands and sponsors
Marketing, brand and sponsorship teams use Rascasse to understand their audience, find new ones, choose media, partners and markets, and prove what their spend achieved. Behaviour, not surveys, in 200+ countries.
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
Used by brands, agencies, media and rights holders
What brands & sponsors face today
Six challenges from marketing, brand and sponsorship teams, and how one view of your audience helps with each.
Many brands bid on the same audiences, and reach gets more expensive each year.
Find Meta and TikTok interests with high affinity to your audience and fewer competing bids, and the media it prefers beyond the obvious.
The existing audience is saturated, and new ones sit in categories and places you do not see.
Size your market region by region, see where you under-perform and find audiences close to your brand that are not yet strongly engaged with it.
Finance wants to know what sponsorship and media delivered, not how many impressions they bought.
We show how interest and engagement around your brand changed before and after, compared with non-sponsoring competitors and with both periods shown.
Surveys and studies take months, and decisions are made in weeks.
A new audience is usually ready within 24 hours, built from aggregated behaviour signals and without a new round of fieldwork.
Expanding often means a new study and a new method in each country.
One method across 200 countries shows where your audience is, how large it is in relevant markets and which media and partners fit.
Trends start with tastemakers long before they show up in sales.
See rising brands, topics and people early, and whether a trend is growing in the market and relevant for your audience.
Age and gender rarely explain why people choose a brand. See the interests, brands, media, values and places that set your audience apart, in the markets that matter to you.
Size your market region by region and follow your share of search against competitors over time. You see where you lead, where you lose ground and which events moved the numbers.
See which channels, titles, podcasts and apps your audience prefers, mainstream and niche. Use that for the media plan, and for interests in paid social that your competitors may overlook.
Rank clubs, leagues, events and talents by fit with your target audience, and compare them on overlap, affinity and growth before you sign. After the deal, show what it changed.
Start small
Your audience in one market, the media and partners that fit, and where your brand can still grow. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Planning rounds start early. Go in with evidence.
Use cases
Questions
We read aggregated digital behaviour, not what people say in a questionnaire. That makes niche audiences and relevant markets possible without new fieldwork.
Usually within 24 hours, including niches such as B2B decision makers.
Yes. We can take over your segmentation and rebuild it in the Rascasse Solution, so your teams keep working with the segments they know.
Charts go straight into PowerPoint and Excel. As part of your agreement, your teams can also use the API or query the data through MCP from Claude, ChatGPT, Microsoft Copilot or Gemini.
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.
