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Audience Fact Sheet · for rights holders, media, artists and agencies
What is your audience made of? Show it on one sheet.
Sponsors and advertisers want to know who they reach. Rascasse puts the brands, media titles, events, people and topics of your audience on one sheet: what large parts of it share, and what sets it apart from the market. With the numbers for your next deck.
- Five categories on one sheet
- Share and affinity for every data point
- Signatures for your pitch
Used by brands, agencies, media and rights holders
How we read the signals
Big enough to matter. Specific enough to stand out.
For every data point we measure two things: how much of your audience shares it, and how much more typical it is for your audience than for the market. A signature has both: at least 10 % of the audience and at least 1.5×.
- Share: how much of your audience is interested in a brand, media title, event, person or topic
- Affinity: against the market, so 2.0× means twice as likely
- Signatures: at least 10 % of the audience at 1.5× or more, ranked by relevance
What slows you down
Audience decks built on guesswork
Follower counts say how many, not who they are or what else they love.
A fan study from last year shows a handful of brands, not the whole picture.
Brands everyone uses tell a sponsor nothing about your audience.
Sponsors ask how many and how much more likely. The deck has no answer.
Everything your audience shares, on one chart
Eintracht Frankfurt in Germany: 1,697 data points reach at least 1 % of its 16.1 million people. 182 of them are signatures, most of them events (55) and media titles (37). Borussia Dortmund, the Bundesliga, Sportschau and Jürgen Klopp lead.
Three lists for every category
Signatures, what most of the audience shares, and what is most typical of it. Media for Eintracht Frankfurt: Sportschau reaches 51 % of the audience at 2.55×, Bild 55 % at 2.25×. Sky Sport News HD is the most typical title with 5.5 % of the audience at 3.70×. Switch between the categories yourself:
Sportschau, Bild and Sport Bild lead the signatures; Sky Sport News HD and 11 Freunde are the most typical.
Borussia Dortmund and the Bundesliga reach at least 75 % of the audience; the Kreisliga is the most typical at 5.06×.
Jürgen Klopp reaches 52 % of the audience at 2.92×; Can Uzun is the most typical at 6.66×.
From the sheet to every data point
Every category opens its full list in Audience Composition: thousands of brands, media titles, events, people and topics, filtered by category, type and segment, with share, affinity and growth.
Rascasse inside Claude, ChatGPT, Copilot and Gemini
Connect Rascasse to your AI assistant through MCP and ask what your audience is made of.
- Works with Claude, ChatGPT, Microsoft Copilot, Gemini and other MCP clients
- Any audience, any country
- Available as part of your agreement, API included
The media titles with the largest share and the highest affinity:
| Media title | Share | Affinity |
|---|---|---|
| Sportschau | 51 % | 2.55× |
| Bild | 55 % | 2.25× |
| Sport Bild | 27 % | 3.19× |
| 11 Freunde | 8.2 % | 3.34× |
Sportschau and Bild reach half the audience; Sport Bild and 11 Freunde are smaller but more typical.
What you get
A fact sheet for every audience
Looking for partners beyond your audience profile? See Sponsorship Matching & Pitch. The full profile with all life areas? See Audience Profiling.
Start small
Start with a Proof Case
Your audience in one market: the signatures, the most shared and the most typical brands, media titles, events, people and topics. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Sponsors decide on facts. Bring them into the next pitch.
Questions
Before you ask
What is a signature?
A data point that at least 10 % of your audience shares and that is at least 1.5 times as typical as in the market: big enough to matter, specific enough to stand out.
Which categories are included?
Brands, media titles, events, people and topics, the five categories of data points in Rascasse.
Can we use it for any audience?
Yes. Clubs, leagues, artists, media, brands or your own segments, in every market Rascasse covers, filtered by age and gender.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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