Survey-based brand trackers: expensive per wave, limited to a few markets, and slow to show a change.
Share of search for every brand in your category, in every market, with 4 to 10+ years of history.
Use cases
What Brand & Market Share answers
Each use case has its own page with real examples from the Rascasse Solution.
How is our share of demand developing against competitors?Share of Search & Market ShareYour share of all searches in your category against competitors, up to ten years back, in every market.See the use case →
Where do our audiences overlap with our competitors’ audiences?Competitive IntelligenceEvery brand in your category compared by share of search, region and city, including who is gaining.See the use case →What you take away
Three results you can use
Your share of category interest against competitors, quarter by quarter.
The regions and cities where competitors win or lose ground.
Events and campaigns placed on the same timeline, so peaks can be explained.
Two ways to get the answer
Do it yourself, or have it done
Not sure yet? Start with a Proof Case: one question, one market, a fixed price.
FAQ
Questions we hear
What is share of search?
Your brand’s share of all searches in its category. It is widely used as an early indicator of market share, because interest tends to move before sales do.
How far back does it go?
4 to 10+ years, depending on the market, with the same method in every country.
Do the areas need separate tools?
No. All eight areas run in the Rascasse Solution on the same data. An audience defined once can be profiled, sized, tracked and matched to media, talent and partners.
Combine with
The other seven areas
Same data, same audiences: results from one area carry over into the next.